Magic Moments has unveiled a vibrant new campaign featuring actor Kriti Sanon, centered around the launch of its music video ‘Ishaara Samajh Le’. The video captures spontaneous, emotionally rich moments, encouraging audiences to embrace unplanned joys and live in the moment. With a catchy hook and rhythmic storytelling, it reflects the brand’s shift toward celebrating authenticity and instinctive connection.
Developed by VML and produced by Hogarth Films, the campaign takes a 360-degree approach, starting digitally and expanding into retail, cinema, and new media. Aimed at millennials and Gen Z, it redefines the brand’s identity by aligning with a modern, emotionally driven lifestyle that values presence over perfection.