Mahindra Tractors has launched ‘Ashwamedh,’ a key initiative under its nationwide ‘Rag Rag Laal Hai’ campaign, celebrating 40 years of leadership in India’s tractor industry. Flagged off from Mahindra’s Nagpur plant, a convoy of six tractors will travel across India for 45 days, covering 500+ dealerships and connecting with lakhs of farmers.
The journey highlights Mahindra’s deep bond with rural India, showcasing agricultural heritage and the brand’s enduring farmer-first approach. Alongside, celebrations were held at dealerships to recognize the contributions of employees and channel partners.
The campaign reflects Mahindra’s gratitude, legacy, and commitment to innovation and leadership in the farm equipment sector.