Mankind Pharma marked World Organ Donation Day with its Live Beyond Your Life campaign, featuring Amitabh Bachchan, to address India’s critically low organ donation rates—less than 1% of every 10 lakh citizens pledge to donate. The video urges people to register as donors, highlighting that one donor can save up to eight lives.
Leaders from Mankind Pharma, NOTTO, and medical experts stressed the urgent need to bridge the demand-supply gap for transplants and dispel myths around donation. By combining Bachchan’s influence with a strong social message, the campaign aims to inspire widespread participation and leave a lasting legacy of hope.