MOMS, the outdoor unit of Madison World, created a striking 3D anamorphic installation at Garuda Mall, Bangalore, to promote Starbucks’ Blonde Roast espresso. The immersive display blended creative tech with precise design to showcase the product’s smooth and vibrant character, turning heads and drawing in mall-goers.
The campaign was executed end-to-end by MOMS, from concept to real-time quality checks, and was later expanded to key locations in Mumbai and Delhi. This innovative OOH effort reinforced Starbucks’ premium image and drove high consumer engagement.