Mumbai, 23rd June 2025: Madison World’s outdoor arm, MOMS, has launched a high-impact OOH campaign for Mother Dairy across Lucknow and Varanasi. The campaign features a mix of formats like billboards, metro branding, train wraps, LEDs, and FOB facades, strategically placed in high-traffic areas.
Prashant Mishra, VP – North & East at MOMS, highlighted the goal of delivering high visibility through diverse static and dynamic media. A Mother Dairy spokesperson noted that the campaign, aligned with the brand’s “Maa Jaisi” narrative, aims to deepen consumer connection in key Uttar Pradesh markets.
MOMS is part of Madison World, India’s leading communication agency, operating across 11 specialized units and serving over 500 advertisers annually.