Mother Sparsh has launched its digital campaign, #RecreateRituals, celebrating age-old Indian baby care traditions with a modern touch. Aimed at educating and engaging mothers, the campaign highlights the brand’s Milky Soft Baby Care Range made with milk and coconut oil—trusted ingredients passed down through generations.
Running over a month in three phases, the campaign features polls, carousels, and influencer stories, culminating in a tribute to intergenerational wisdom through photos of children with grandparents. CEO Himanshu Gandhi emphasized the brand’s mission to honor grandmother-approved remedies while offering safer, nature-based solutions for today’s moms.