Nissan India has launched “The Boldest Black” campaign to showcase the Magnite Kuro Edition, conceptualized by Nissan United — a collaboration of TBWA\India and OMD India. The campaign highlights the SUV’s all-black aesthetic as more than just a style choice, framing black as a bold statement of identity aligned with Nissan’s “Defy Ordinary” philosophy. Shot in Hanle, Ladakh, one of India’s darkest locations, the film contrasts the Kuro’s striking silhouette against a starry night sky, emphasizing its powerful design features, including Signature Black LED headlamps and Lightsaber Turn Indicators.
With a multi-platform strategy spanning digital, print, outdoor, cinema, and regional media, the campaign positions the Kuro Edition as a blend of bold design and substance, backed by its 5-star GNCAP safety rating. Leaders from Nissan, TBWA, and OMD India described the campaign as a disruptive, high-impact launch that leverages creativity, media precision, and cultural context to resonate with audiences across India.