Organic Tattva, one of India’s leading organic food brands, has launched its new campaign Har Maa Ka Vishwas, featuring actor and mother Kareena Kapoor Khan. The campaign emphasizes the importance of choosing pure, chemical-free staples like dal and rice—products that mothers can trust for their families’ well-being. Through a heartfelt film, Kareena highlights the quiet strength of every mother and the conscious decisions she makes to ensure her family’s health. The narrative reinforces the idea that what we eat today shapes our tomorrow—personally and environmentally.
The campaign reflects Organic Tattva’s broader mission to inspire a lifestyle shift in Indian households through everyday food choices. Kareena, admired for her authenticity and parenting approach, lends credibility to the brand’s message of mindful eating. Speaking on the campaign, Co-founder Kriti Mehrotra said it is a promise of trust to every household. The initiative will roll out across TV, digital, OTT platforms, and social media, and will include product stories and expert conversations on clean eating and kitchen transformations.