Plush, India’s leading women’s wellness brand, has joined hands with Instamart to offer instant access to its Seamless Period Panty — a comfortable, leak-proof alternative to traditional bulky period products. With just a tap, the product can now be delivered in 10 minutes via Instamart, eliminating last-minute period hassles.
A quirky ad film showcases the shift from outdated DIY solutions to smarter, modern care. Plush co-founder Prince Kapoor emphasized the brand’s mission to bring comfort and innovation to fem-care, while Instamart ensures timely access to essentials. Launched in 2019, Plush continues to expand its offerings across period care, hair removal, and intimate wellness.