New Delhi, 21st July, 2025: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its new brand campaign featuring the real-life couple, cricket legend Jasprit Bumrah and media personality Sanjana Ganesan. The campaign reinforces the company’s aim to feature as a trusted partner in fulfilling life’s long-term promises and marks the next chapter in this partnership through a high-impact 360° marketing rollout.
Rooted in the brand’s philosophy of being a“Promises ka Partner,” the campaign features two engaging films that highlight deeply personal reflections between Jasprit and Sanjana. The campaign films portray promises not just as words, but as enduring commitments that shape families, futures, and legacies.
In the TVC, Jasprit contemplates the fleeting nature of fame and how the value of personal commitments, particularly those made to a life partner, stay strong. Sanjana’s presence in in the narrative offers emotional balance and connection, underscoring the power of mutual support in long-term planning.
Both narratives are anchored in authenticity, trust, and emotional foresight- values that align closely with Canara HSBC Life Insurance’s aim in helping individuals plan and protect their futures.
Speaking about the campaign, Mr. Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer- Alternate Channels, Canara HSBC Life Insurance said: “At Canara HSBC Life Insurance our aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life’s promises together. Through this campaign, we continue to strengthen our commitment to being a dependable partner in those promises.”
Jasprit Bumrah, while commenting on the campaign launch said, “Canara HSBC Life Insurance’s philosophy of being a ‘Promises ka Partner’ resonates with me on a personal level. In both cricket and life, it’s the long-term commitments, ones made quietly and upheld consistently, that truly define you. The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It’s a message I believe in deeply.”
Shoojit Sircar, Director of the brand films said, “It was really great to work with Jaspreet and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn’t been seen before. I think with these films we were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand’s clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.”
Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting.