This Dhanteras, Sir H.N. Reliance Foundation Hospital launched a campaign encouraging people to rethink prosperity — highlighting that true wealth lies in good health.
The initiative shifted focus from material gains to the blessings of Lord Dhanvantari, symbolising health, healing, and well-being. A Voxpop teaser in Mumbai explored how the meaning of Dhanteras has evolved, setting the stage for a broader conversation.
A Gen AI-powered digital film followed, creatively reimagining the festival for today’s audience. Bridging ancient traditions with modern awareness, it delivered the message: “Iss Dhanteras, Celebrate Your True Wealth — Your Health.”
Through this campaign, Reliance Foundation Hospital reinforces its commitment to preventive and holistic healthcare, inspiring individuals to view wellness as an investment in lifelong prosperity. This Dhanteras, the festival of gold became a celebration of the true glow — health, balance, and happiness.