SBI General Insurance released a heartwarming Father’s Day film celebrating the timeless wisdom in a father’s “No.” Spanning generations, the video humorously yet emotionally captures how a father’s firm refusals are rooted in care and protection.
The narrative concludes with a touching moment where a father says “Yes” to his adult children’s request for health insurance, symbolizing trust and shared understanding. The campaign highlights SBI General’s role in providing security, much like a father’s protective instincts.
The film is being promoted across platforms like YouTube, Instagram, Facebook, LinkedIn, and X.