Sony Sports Network, official broadcaster of the Asia Cup 2025, has launched its new campaign #RagRagMeinBharat featuring cricket legend Virender Sehwag. The campaign film highlights cricket’s power to unite India across age, religion, region, and background, capturing the collective passion during an India vs Pakistan clash.
The Asia Cup’s 17th edition, featuring eight teams in a T20I format, will be played in Dubai and Abu Dhabi from 9–28 September 2025. India, the defending champions with a record eight titles, will look to extend their dominance.
Sony executives said the campaign embodies the heartbeat of the nation, while Sehwag noted it reflects the electrifying unity and emotion fans feel every time Team India takes the field.