Sprite has rolled out its new campaign ‘Spicy ko de Sprite ka Tadka’, celebrating India’s love for spice by positioning the beverage as the perfect mealtime companion. Featuring brand ambassador Sharvari alongside comedian Sunil Grover, the film highlights how Sprite’s crisp lemon-lime taste cuts through the heat of spicy food, making every bite more enjoyable. The campaign uses humor and sensory storytelling to connect with Gen Z audiences and introduce a fun new dining ritual.
As part of the rollout, Sprite is also collaborating with popular food and snacking brands such as Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm. These co-branded activations aim to further cement Sprite’s role as the go-to beverage for spice lovers, enhancing both brand recall and consumer engagement during meals.