Summercool, a leading home and kitchen appliance brand, has launched its first-ever TVC featuring Ajay Devgn as brand ambassador, alongside veteran actor Govind Namdev. Titled “Summercool, Life Banaye Wonderful,” the campaign highlights how the brand’s appliances bring comfort, durability, and affordability to everyday life.
Sales & Marketing Director Ashutosh Gupta said Devgn’s persona reflects Summercool’s core values of trust and reliability, aiming to strengthen its bond with Indian households.
The family-focused campaign will run across national and regional TV channels, supported by a strong digital push to reach millions of consumers.