Tata AIA Life Insurance has launched Health Buddy, India’s first 24×7 health and wellness companion from a life insurer, integrating health, wellness, and protection through its app.
To promote the launch, Tata AIA activated a witty campaign on the Mumbai Metro’s Versova-Andheri-Ghatkopar line, using posters and digital displays inside trains to spark curiosity and remind commuters about proactive wellness. The campaign gained traction on social media as passengers shared their experiences.
Health Buddy offers preventive health services, wellness tools, and continuous guidance, positioning Tata AIA as more than an insurer — a long-term health partner. The initiative reflects the company’s vision of placing health and wellness at the center of consumer care.