AI in Advertising: Superpower or Industry’s Slow poison?

Definitely not a poison at all. It’s a great opportunity for us to leverage this. And there’s nothing to worry because the biggest superpower is any human being that’s his own self. You know we are our own superpower and it’s totally up to us that how well we want to utilise artificial intelligence to the benefit of society at large and it gives us a beautiful opportunity to better the efficiency make things much sharper, better faster. So definitely it’s a plus plus.

2. What’s your ideal vision of Advertising in 2030?

One of the big things that we have a big deficit on the trust side. So even you know the younger generations and all those people would look forward to more, trustworthy medium, even to see the advertising upon because there is so much happening into the social space. You really can’t trust who is the right one to go with and who is not the right one, second i think it’s going to be more and more personalised that’s my clear thinking because no more value in spring and praying. So, we clearly know we live into a data driven world and we clearly know that these are the people who particularly like this kind of subject. So, why don’t we go out and something personalised for them? And secondly, it’s going to be more immersive. I think with this whole speed becoming even faster, people spending more and more time on better devices and all that stuff. So they’ll be opportunities to do something which is really multimedia or even more than multimedia because now with the age of AI, things are going to advance even more at a faster pace.