With the holiday season nearing, Yahoo DSP has expanded its commerce media portfolio by adding four new partners — Dollar General Media Network (DGMN), DoorDash, Nextdoor, and StockX. The move enhances advertisers’ reach and targeting capabilities as they prepare for increased consumer spending.
The expansion aligns with market trends showing that 44% of brands plan to boost holiday programmatic budgets, while 89% of consumers intend to spend the same or more than last year. By combining scale with rich commerce data, Yahoo DSP aims to help advertisers tap into rising holiday demand more effectively.