New Delhi, August 13, 2025 – AdLift, a global digital marketing agency (now part of Liqvd Asia), has won the SEO and content marketing mandate for Plum, India’s science-first, 100% vegan skincare brand known for its powerful yet gentle formulations that are designed for all Indian skin and hair needs.
As part of this partnership, AdLift will craft a full-funnel organic growth strategy focused on boosting Plum’s search visibility, optimizing content operations, and driving high-intent traffic. The mandate includes end-to-end SEO solutions, content strategy, technical optimization, and data-driven performance tracking.
Plum stands apart in a cluttered beauty space by blending science-backed actives with the chemistry of botanical ingredients. The goal has always been to create formulations that spark genuine chemistry, not just in their labs but also with their customers.
Prashant Puri, Co-founder & CEO of AdLift, commented: “Plum’s commitment to effective skincare with a conscience is inspiring. Our goal is to expand their organic footprint and help them win critical search moments in the customer journey.”
A Plum spokesperson added: “AdLift’s strategic thinking aligns with our vision of building meaningful, digital-first connections with our audience.”
This collaboration marks another milestone for AdLift as it continues to lead performance-led SEO and content growth for India’s top D2C and e-commerce brands.