Banijay Asia has signed a two-year collaboration with Netherlands-based Talpa Studios to represent its non-scripted formats in India and Thailand. The partnership will bring Talpa’s popular shows like The Floor, The Quiz with Balls, and The Alliance to broadcasters and streamers across both markets, with plans for local adaptations.
Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, said the deal will introduce innovative global formats with a local touch, while Talpa Studios CEO Maarten Meijs highlighted Banijay Asia’s strength in adapting global hits for regional audiences.
The partnership strengthens creative ties between Europe and Asia, expanding access to some of the world’s most successful entertainment formats in two rapidly growing markets.