DoubleVerify has launched DV Authentic AdVantage, a first-of-its-kind solution combining media quality verification with AI-powered performance optimization. Designed for walled garden platforms like proprietary video environments, the tool helps advertisers improve efficiency, protect brand equity, and boost campaign results without compromising on cost or reach.
DV Authentic AdVantage integrates DV’s verification tools with DV Scibids AI to enable real-time bid optimization and automated budget allocation, all managed through the DV Pinnacle® analytics platform.
The solution is part of the broader DV Media AdVantage Platform (DV MAP), built around three pillars:
- Verify: Ensure media quality and brand safety
- Optimise: Improve performance using AI
- Prove: Measure outcomes with tools like DV Rockerbox
The launch reflects DV’s evolution from a verification provider to a full-spectrum media effectiveness platform, following key acquisitions of Scibids (AI optimization) and Rockerbox (campaign measurement).