Fixderma, a leading dermatologist-recommended skincare brand in India, has been announced as the official skincare partner for the inaugural Neeraj Chopra Classic 2025, India’s first international javelin competition, set to take place on July 5 at Bengaluru’s Kanteerava Stadium.

The collaboration marks a strategic move by Fixderma to align with purpose-driven sports and celebrate high performance. The brand’s presence will be seen across the event through on-ground activations and branding, promoting its new Tomaglow Brightening Range aimed at radiant, clinically proven skincare.

Olympic gold medalist Neeraj Chopra and fellow athletes will also participate in campaigns for the product range, emphasizing skincare as essential for active lifestyles.

Fixderma CEO Shaily Mehrotra called Chopra a symbol of “focus and quiet strength,” aligning with Fixderma’s belief in effective, no-noise skincare. JSW Sports’ Karan Yadav and Fixderma Chairman Anurag Mehrotra echoed pride in this partnership, which aims to blend athletic excellence with self-care and wellness.

The event will host top javelin athletes globally, putting India on the international athletics map. Through this partnership, Fixderma also plans to engage audiences with educational skincare content tailored for India’s climate and outdoor sports culture.

Subscribe Advertising Reporter Newsletter

Signup to receive your daily updates of Media Industry Insights on Advertising, Agencies, Media and Marketing.

Just confirm your subscription and we are officially friends.

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *