Hawk by Azerion and Adsquare have expanded their strategic partnership into new markets including Latin America, the Middle East, the US, and additional European countries. The collaboration gives advertisers access to richer audience data and precise targeting across mobile, digital out-of-home (DOOH), and audio channels.
Through this expansion, Adsquare’s data solutions are fully integrated into the Azerion Data Marketplace, enhancing audience targeting, omnichannel measurement, and real-time campaign attribution. The move strengthens Azerion’s goal of building a comprehensive data ecosystem with high-quality global partners.
Azerion’s Mehdi Aroussi said the partnership delivers consistent, premium standards of targeting and measurement worldwide, while Adsquare’s Maria Botelho highlighted that location intelligence will now play a key role in driving measurable outcomes across markets.