Integral Ad Science (IAS) has introduced new AI-driven contextual category reporting for Meta platforms, expanding measurement capabilities across Facebook and Instagram Feed and Reels. This launch enhances IAS’s ongoing partnership with Meta, offering advertisers deeper insights into brand safety, suitability, and campaign performance.
Part of IAS’s Total Media Quality (TMQ) suite, the tool analyzes video content frame-by-frame to deliver precise reporting aligned with IAS’s Content Block List optimization solution. Advertisers can now access 46+ contextual categories—such as Politics, Religion, and Family & Parenting—across 34 languages.
The update boosts transparency, improves optimization, and helps brands better protect equity while maximizing ROI on Meta platforms.