Mediamond has partnered with Cedara to launch Green Footprint, a new solution enabling brands to measure, optimise, and offset the environmental impact of their digital and CTV ad campaigns in Italy. The tool aligns with growing ESG priorities, offering real-time insights and transparent reporting via Cedara’s AI-powered platform.
Using the Global Media Sustainability Framework, Green Footprint sets a new standard in Italy by calculating CO₂ emissions from ads and allowing brands to support green projects for tangible offsets. The partnership empowers advertisers to plan efficient, eco-conscious campaigns while reinforcing their sustainability commitments.