Netflix is boosting its global ad capabilities by partnering with Yahoo DSP, allowing advertisers to buy Netflix ad inventory programmatically across all 12 of its ad-supported markets later this year.
Announced by Netflix’s President of Advertising, Amy Reinhard, the move aims to enhance targeting and performance for advertisers. Yahoo now joins The Trade Desk, Google Display & Video 360, and Microsoft as Netflix’s programmatic partners.
This integration aligns with broader CTV strategies, offering advertisers seamless access to Netflix’s premium, brand-safe inventory. The rollout comes alongside the launch of Netflix Ads Suite, featuring advanced targeting tools and AI-powered ad innovations within hit shows like Stranger Things and Wednesday.
The partnership underscores Netflix’s commitment to delivering scalable, high-impact advertising solutions for brands worldwide.