NICMAR has appointed Tonic Worldwide as its integrated digital marketing partner after a multi-agency pitch. The partnership will see Tonic manage social media, SEO, performance marketing, influencer campaigns, and offline creatives to enhance NICMAR’s digital presence and drive student enrolments.
Gaurav Bajpai, NICMAR’s Director of Sales & Marketing, highlighted that the collaboration aims to amplify the institute’s strengths and engage stakeholders effectively. Sudish Balan, Tonic Worldwide’s Co-Founder, added that the partnership will showcase NICMAR’s academic excellence and vibrant campus culture to students in India and abroad.
The account will be managed from Tonic Worldwide’s Mumbai office, marking the start of a strategic effort to strengthen NICMAR’s digital footprint.