NODWIN Gaming has partnered with Sony LIV to stream select matches of the Esports World Cup (EWC) 2025 across India in Hindi and English, aiming to expand the tournament’s regional reach. Streaming kicks off July 24 with Chess in Hindi, followed by BGMI matches on July 25 and Tekken 8 on August 13. Sony LIV will also feature weekly shows, behind-the-scenes content, and player interactions.
This move follows NODWIN’s tie-up with the Esports World Cup Foundation to manage South Asian media rights. With a record $70.45 million prize pool, EWC 2025 in Riyadh will host top esports players globally.
India marks its first official participation, with AxTMG representing in BGMI and a star-studded chess lineup led by Arjun Erigaisi and other Grandmasters under Team S8UL and Gen.G Esports. The partnership aims to make esports more local, inclusive, and accessible for Indian fans.