BookMyShow and its parent company Bigtree Entertainment have entered a year-long strategic partnership with RuPay, the card payment network from NPCI, to enhance live entertainment experiences across India. The collaboration integrates both digital and on-ground activations, aiming to deliver seamless, rewarding access to concerts and festivals for young, digitally savvy consumers.
RuPay cardholders will enjoy exclusive benefits at major BookMyShow events like Sunburn 2025, Lollapalooza India 2026, and Bandland 2026, including early access, special zones, merchandise perks, and lounge access. The partnership also features integrated digital touchpoints and immersive brand experiences, positioning RuPay as a key enabler of culturally relevant and value-driven entertainment.