Shashishekhar Mukherjee has joined Dabur India as General Manager – Digital Marketing & D2C, after a nine-year stint at Reckitt as head of digital marketing.
Announcing the move on LinkedIn, he said he looks forward to strengthening Dabur’s digital-first consumer connections, expanding its D2C ecosystem, and making Ayurveda and wellness more accessible.
An 18-year industry veteran, Mukherjee has led digital strategy for global brands at Reckitt, GSK (now Haleon), Mindshare, GroupM, and Publicis Groupe, and also serves as a board advisor to the India Influencer Governing Council.