Silverpush has introduced AI-driven upgrades to its contextual intelligence platform, Mirrors, designed to make advertising more efficient and performance-driven across YouTube, CTV, TikTok, Meta, and programmatic channels.
The update features a multi-agent AI system, where different agents handle campaign setup, brand safety, real-time optimisation, and performance analysis. These agents work collaboratively, sharing insights to refine targeting, boost engagement, and maximise results across platforms.
CEO Hitesh Chawla called it a “fundamental change” in advertising, enabling self-improving campaigns with smarter insights and better outcomes.
Key benefits include automated multi-platform management, continuous optimisation, and context-driven insights, marking a step toward intelligent, outcome-led advertising.