SocialTweebs, a data-driven influencer marketing agency, has partnered with AfterMath Ventures, India’s leading games and esports agency, to accelerate the gaming creator economy with tech-enabled precision and community-driven storytelling.
The global gaming industry, worth USD 299B in 2024, is projected to cross USD 600B by 2030, with India’s market expected to more than double in the same period. Unlike traditional influencer segments, gaming creators drive immersive, participatory engagement, offering brands deeper loyalty and impact.
Through this partnership, AfterMath will bring its expertise in gaming communities and content/IP creation, while SocialTweebs will provide influencer discovery, campaign management, and analytics. Together, they aim to deliver end-to-end solutions combining creativity, precision targeting, and measurable ROI.
Founders Fauzan Abdul Rahim (SocialTweebs) and Mansoor ‘Nabu’ Ahmed (AfterMath Ventures) highlighted that the collaboration will help brands connect authentically with gaming audiences, transforming them into active, long-term communities.