Swiggy has teamed up with Snapchat this Friendship Day weekend to launch an exclusive offer for Snapchat users—free coupons worth ₹150. In a first-of-its-kind move, Swiggy leveraged Snapchat’s premium ad formats—’First Snap,’ ‘First Story,’ and ‘First Lens’—all on the same day to connect with users.
A special landing page, accessible only through Snapchat ads, lets users claim the ₹150 coupon using the code SNAPJAY. The campaign aims to celebrate friendship by encouraging users to treat their friends and keep their “foodie streak” going.