TRIOOH, a new OOH advertising agency founded by industry veteran Anuj Bhandari, has launched with a mission to redefine the sector using a data-driven, tech-led approach. Unlike traditional models, TRIOOH places data at the core of OOH planning to deliver smarter, measurable, and more accountable campaigns.

Offering services across media planning, buying, execution, and experiential events, the agency blends industry experience with fresh talent to provide future-ready, insight-led solutions. Bhandari emphasizes TRIOOH’s goal to transform OOH into a performance-driven, purpose-led medium that goes beyond visibility to drive real audience impact.

Currently self-funded, TRIOOH is in talks with agency networks for strategic investment as it aims to lead the shift toward intelligent, impactful outdoor advertising.

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