Truecaller has appointed Athul Prabhu as Product Director for Truecaller Ads, where he will drive product vision and strategy for its advertising business.
With over a decade of experience in media, advertising, and technology, Athul has led ad-tech innovation at Glance, TikTok, Viacom18, and Nielsen. An alumnus of ISB Hyderabad and IIT Kanpur, he has built global ad-tech platforms and driven advertising-led growth across markets.
Welcoming him, Hemant Arora, VP – Global Ads Business, said Athul will lead the next phase of growth by building AI and data-driven ad solutions for diverse markets. Athul noted that Truecaller’s scale and user trust offer a unique opportunity to create impactful and measurable advertising experiences.
Advertising remains Truecaller’s primary growth engine, with over 5 billion daily impressions and 10,000+ global brand partners.