VIOOH, a global digital-out-of-home (DOOH) platform, has partnered with Outernet London to offer programmatic access to nine premium digital screens in the UK’s most-visited cultural destination. These high-impact screens generate over 233 million monthly impressions and represent 2.5% of the UK’s digital OOH market spend.
This partnership enables advertisers to target audiences with precision and flexibility in central London’s iconic locations, including the Landing, Vista, and the immersive Now Building. With real-time data and VIOOH’s advanced trading platform, the collaboration promises greater efficiency and scale for programmatic DOOH campaigns.