WPP has expanded its global partnership with web platform Vercel to integrate its AI tools — v0 and AI SDK — into WPP’s creative workflow. This collaboration aims to speed up digital experience design by using natural language prompts, allowing WPP teams to design, prototype, and deploy websites and apps more efficiently, even without coding skills.
The partnership introduces “vibe coding,” where simple text inputs can generate production-ready code. Early pilots show up to a 25% boost in development efficiency. WPP will also gain priority access to Vercel innovations and contribute to product development.
The move aligns with WPP’s £300 million annual investment in AI and technology, reinforcing its commitment to delivering faster, smarter, and more creative digital experiences for clients.