Zee Entertainment Enterprises (ZEEL) has launched ‘Zee Spotlight’ under its ‘Z’ RISE Initiative, an advertising innovation designed to deliver high-impact brand visibility across its GECs, movie channels, and ZEE5. The offering combines branded stings, windows, funnel placements, carousels, and interactive elements like QR-code astons, aligned to the AIDA model for maximum recall and engagement.
Hyundai Motor India has joined as the exclusive inaugural partner, leveraging Zee’s vast reach to connect with millions of viewers. ZEEL said the initiative redefines brand storytelling through an omnichannel approach, while Hyundai highlighted it as a powerful way to build deeper consumer connections across India’s diverse audience base.