Dentsu Lab debuts in India under the leadership of Gurbaksh Singh.
Dentsu has officially launched Dentsu Lab in India, expanding its global innovation network to Mumbai, Bengaluru, and Gurgaon. Joining existing Labs in Tokyo, London, and Warsaw, the India Lab aims…
Tuborg names Lowe Lintas as its creative agency in India.
Lowe Lintas has won the creative mandate for Tuborg in India after a multi-agency pitch. The account, managed from the agency’s Gurgaon office, will focus on crafting integrated communication and…
Meta AI launches ‘Imagine Me’ feature in India.
Meta has begun rolling out its new AI-powered feature, Imagine Me, on Instagram, Messenger, and WhatsApp in India. The feature lets users create personalized images of themselves by messaging @Meta…
Mother Sparsh launches #RecreateRituals campaign blending traditional baby care with a modern twist.
Mother Sparsh has launched its digital campaign, #RecreateRituals, celebrating age-old Indian baby care traditions with a modern touch. Aimed at educating and engaging mothers, the campaign highlights the brand’s Milky…
Publicis Groupe posts 5.4% organic growth and 17.4% margin in H1 2025.
Publicis Groupe reported strong results for H1 2025, with 5.4% organic growth and a 17.4% operating margin. Q2 alone saw 5.9% organic growth, outpacing competitors by 800 basis points. The…
SW Network and Flipkart launch bold ‘Water Baby’ campaign for Moto G96.
SW Network teamed up with Flipkart to unveil the Moto G96 through a playful, insight-driven campaign titled “Always a Water Baby.” Highlighting the phone’s IP68 rating and Watertouch Display, the…
WPP names Baiju Shah Global CEO of AKQA.
WPP has named Baiju Shah as the new Global CEO of AKQA, its leading design and innovation agency. Formerly the Global Chief Strategy Officer at Accenture Song, Baiju brings over…
Magic Moments launches new campaign with Kriti Sanon, drops music video ‘Ishaara Samajh Le’.
Magic Moments has unveiled a vibrant new campaign featuring actor Kriti Sanon, centered around the launch of its music video ‘Ishaara Samajh Le’. The video captures spontaneous, emotionally rich moments,…
Equitas Small Finance Bank appoints PRHUB as its PR partner.
Equitas Small Finance Bank has appointed PRHUB as its official PR and communication partner, effective July 1. PRHUB will handle integrated communication strategies and media relations for the bank as…
DB Corp Q1FY26: ₹5.87B revenue, ₹3.98B from ads; print margins rise.
DB Corp reported total revenue of ₹5,872 million for Q1FY26, down 4.7% YoY, mainly due to the high base effect from last year’s general elections. Advertising revenue fell 7% YoY…
Digirovers to Lead Marketing Campaigns for Mudrex
Under this collaboration, Digirovers will manage performance marketing campaigns across Google & Meta platforms with a strong focus on high-quality user acquisition, increasing conversions & enhancing LTV across Mudrex’s global…
Mediamond partners with Cedara to launch sustainable ad solution, Green Footprint.
Mediamond has partnered with Cedara to launch Green Footprint, a new solution enabling brands to measure, optimise, and offset the environmental impact of their digital and CTV ad campaigns in…
VIOOH partners with Outernet to bring programmatic DOOH to top London entertainment spots.
VIOOH, a global digital-out-of-home (DOOH) platform, has partnered with Outernet London to offer programmatic access to nine premium digital screens in the UK’s most-visited cultural destination. These high-impact screens generate…
PUMA and Man City extend partnership in £1 billion deal.
PUMA and Manchester City have announced a landmark extension of their partnership, reportedly valued at £1 billion over the next ten years—making it the Premier League’s most lucrative kit deal…
Myntra launches ‘It’s You 2.0’ campaign for next-gen fashion shoppers in India.
Myntra has rolled out its new brand campaign, ‘It’s You 2.0’, featuring three films that highlight how fashion plays a powerful role in everyday transformation. Inspired by real-life moments, the…
MOMS and Starbucks launch 3D anamorphic campaign in Bangalore.
MOMS, the outdoor unit of Madison World, created a striking 3D anamorphic installation at Garuda Mall, Bangalore, to promote Starbucks’ Blonde Roast espresso. The immersive display blended creative tech with…
Amagi names Sangeeta Chakraborty as Chief Revenue Officer.
Cloud-based broadcast and streaming tech firm Amagi has named Sangeeta Chakraborty as its Chief Revenue Officer. She will oversee global go-to-market functions including sales, marketing, customer success, services, and operations.…
Hemant Rupani named CEO of Hindustan Coca-Cola Beverages.
The Coca-Cola Company has appointed Hemant Rupani as CEO of Hindustan Coca-Cola Beverages (HCCB), effective September 8. He succeeds Juan Pablo Rodriguez, who is moving to another role within the…
Only Much Louder Elevates Devarshi Shah to Chief Growth Officer
Mumbai, 15th July, 2025: Only Much Louder (OML), the culture-shaping creative and entertainment company, has announced the elevation of Devarshi Shah to Chief Growth Officer, effective immediately. In this new…
Himalaya Wellness spotlights Bhringaraja in new anti-hair fall campaign celebrating friendship.
Himalaya Wellness has launched a new campaign for its Anti-Hair Fall Bhringaraja Shampoo, highlighting the natural power of Bhringaraja, known as the “King of Hair,” to address hair fall concerns.…
Celonis names Dilip Khandelwal Global Customer Success Head, to boost India growth.
Celonis has appointed Dilipkumar Khandelwal as Chief Customer Officer and Chairman of its India Advisory Board, reinforcing its focus on customer success and India as a strategic innovation hub. A…
Theblurr brings on Sainath Saraban as Co-founder and Chief Creative Officer
Mumbai, 15th July 2025 — Theblurr, a full-service AI-native marketing and media agency, is thrilled to announce the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO). With…
Hero Realty Taps into Influencer Marketing to Reach New-Age Homebuyers Across Key Markets
New Delhi, 15th July, 2025: In a strategic move to align with shifting consumer behaviors and digital trends, Hero Realty, the real estate arm of Hero Enterprise, has kick-started a…
Rohit Shaw appointed SVP at Arena Media, Havas Media Network.
Rohit Shaw has joined Havas Media Network as Senior Vice President, where he will be part of Arena Media, overseeing agency partnerships and key client accounts. Announcing the move on…
Famous Innovations wins Nilkamal Sleep’s creative mandate.
Famous Innovations has been named the creative agency on record for Nilkamal Sleep, the mattress division of Nilkamal. The move comes as Nilkamal Sleep aims to reposition itself as a…
Samsung Ads study: CTV boosts Gen Z favourability by 9.1% and purchase intent by 8.5%.
Samsung Ads, in partnership with Kantar, has released a white paper titled Beyond Awareness, highlighting Connected TV’s (CTV) effectiveness in driving key brand metrics like favourability and purchase intent. The…
AdLift Wins SEO and Content Marketing Mandate for Olyv
AdLift, a global digital marketing agency (now acquired by Liqvd Asia), has been awarded the SEO and content marketing mandate for Olyv, a digital-first financial services platform on a mission…
Dilip Piramal & family to sell 32% stake in VIP Industries to Multiples consortium.
VIP Industries has announced that Dilip Piramal and family will sell up to a 32% stake to the Multiples Consortium, triggering an open offer under SEBI regulations. Post-deal, control will…
InMobi names Gaurav Jain as SVP and Head of APAC Ad Revenue.
InMobi Advertising has appointed Gaurav Jain as Senior Vice President and Head of Ad Revenue for the APAC region. In this role, he will lead revenue operations, scale partnerships, and…
MOMS and Xiaomi India grab attention with gold bar prank for Redmi Note 14 Pro 5G Champagne Gold launch.
To promote the launch of the Redmi Note 14 Pro 5G in Champagne Gold, MOMS—Madison World’s outdoor specialist—executed a unique mall activation called the “Gold Bar Prank.” Fake gold bars…