JioStar Promotes Aravamudhan K to Executive Vice President – Legal & Regulatory
JioStar has promoted Aravamudhan K to the role of Executive Vice President (Legal & Regulatory). Announcing the update on LinkedIn, he expressed enthusiasm for the new responsibilities and appreciation for…
PUMA India Names Ramprasad Sridharan as New Managing Director
PUMA has appointed Ramprasad Sridharan as the new managing director for India, effective December 2025. He will report to PUMA’s Chief Commercial Officer, Matthias Bäumer, and succeeds Karthik Balagopalan, who…
Malabar Gold & Diamonds Unveils 15th Edition of ‘Brides of India’
Malabar Gold & Diamonds has launched the 15th edition of its Brides of India campaign, celebrating the cultural diversity of Indian bridal traditions. Featuring 22 brides and 10 celebrities including…
MasterChow and Ranveer Brar Inspire Home Kitchens with New Campaign
MasterChow has launched its latest campaign, Not Mangaya, Ghar Pe Banaya, featuring celebrity chef Ranveer Brar, encouraging home cooks to create flavour-packed Asian dishes without relying on takeout. The multi-film…
Netflix and Instamart Unveil Telekinesis Shopping for Stranger Things Finale
Ahead of the final season of Stranger Things, Netflix has teamed up with Instamart to introduce InstaStrange, a limited-edition gesture-controlled online store. Fans can browse and buy exclusive merchandise using…
Asian Paints Becomes BCCI’s Official Colour Partner for 3 Years
Asian Paints has signed a three-year deal with the BCCI to become the Official Colour Partner for over 110 international, women’s and domestic matches in India. MD & CEO Amit…
Avaada Group Unveils ‘Always Clean, Always On’ Campaign Focused on AI-Era Energy Demand
Avaada Group has introduced its new campaign, Always Clean, Always On, highlighting the soaring energy needs of AI-driven industries and the growing importance of reliable clean power. The campaign debuted…
Burson Appoints HS Chung as Asia-Pacific CEO, Expands Leadership Role Across Region
Burson has named HS Chung as its new CEO for Asia-Pacific, expanding her remit from North Asia-Pacific to the entire region, including Australia, New Zealand, India, Southeast Asia and more.…
Mark Read to Lead Newly Independent Kantar Media Board as Chairman
Kantar Media has appointed Mark Read, the former CEO of WPP, as chairman of its newly established Board of Directors after the company transitioned to ownership under H.I.G. Capital. Read’s…
Omnicom–IPG Merger Secures EU Approval, Completion Expected Wednesday
Omnicom Group and The Interpublic Group of Companies are set to finalise their merger by the close of business on Wednesday, following the European Commission’s announcement on November 24 granting…
Kellanova Unveils New Kellogg’s Muesli Campaign Featuring Kajol and Tanuja
Kellanova has released a new digital film for Kellogg’s Muesli, bringing Kajol and Tanuja together to spotlight the brand’s cross-generational appeal. The campaign centres around the product’s 12-in-1 Power Breakfast…
New KFC ‘Feastival’ Ad Brings Johny Lever’s Comic Range to the Fore
KFC has launched a fresh campaign starring Johny Lever to showcase its Great KFC Feastival menu, with meals priced at Rs 299. The film weaves together humour and variety, using…
Artificial Intelligence Association of India (AIAI) Announced
Industry leaders have joined hands to establish the Artificial Intelligence Association of India (AIAI), a dedicated body aimed at promoting the responsible development and use of AI across the country.…
EaseMyTrip appoints Manmeet Ahluwalia as new CMO to lead global marketing push
EaseMyTrip has appointed Manmeet Ahluwalia as its new Chief Marketing Officer, the company announced in a recent stock exchange filing. In his new role, Ahluwalia will shape the company’s marketing…
Kritika Saxena appointed Head of Marketing for India at TCS
Tata Consultancy Services (TCS) has elevated Kritika Saxena to Head of Marketing for India. In this expanded role, she will spearhead the company’s marketing strategy in the Indian market, focusing…
Pravin Menon appointed CEO of Veranda PHIRE
Pravin Menon has been elevated to the role of Chief Executive Officer (CEO) of Veranda PHIRE, marking a significant expansion of his responsibilities within the organisation. Menon announced the development…
Nestlé’s Strategy Chief Sanjay Bahadur to Retire After 40-Year Global Career
Nestlé has announced that Sanjay Bahadur, executive vice president and head of group strategy and business development, will retire at the end of December 2025. Over his four-decade tenure, Bahadur…
Samsung Elevates TM Roh to Co-CEO, Strengthens Leadership Across Device Divisions
Samsung Electronics has appointed TM Roh as Head of the Device eXperience (DX) Division and Co-CEO, joining Young Hyun Jun, Vice Chairman and Head of the Device Solutions (DS) Division.…
Ad Icon Neil French Passes Away at 81
Legendary adman Neil French, celebrated for shaping Asian advertising, has died at 81 in Majorca. A British-born creative visionary, French made a lasting impact across Singapore, Hong Kong and Thailand…
Libas Elevates Wedding Wear with the Comeback of ‘Saj Dhaj Ke’ Campaign
Libas has launched the second edition of its ‘Saj Dhaj Ke’ wedding-season campaign, bringing updated festive collections and refreshed store designs ahead of the peak wedding period. Key stores now…
D&B India Names Almas Khan to Lead Marketing and CSR Initiatives
Dun & Bradstreet India has appointed Almas Khan as its new Head of Marketing and CSR, entrusting her with brand strategy, customer engagement, and corporate social responsibility initiatives. Khan brings…
Bank of America Taps David Beckham to Champion Its Global ‘Sports with Us’ Initiative
Bank of America has named David Beckham as the ambassador for its global sports program, Sports with Us, aimed at boosting community participation and expanding the bank’s presence across major…
Prime Video’s Wild Promo Playbook Makes The Family Man 3 a Full-Blown Pop-Culture Event
Prime Video is pulling out all stops to reintroduce India’s favourite middle-class spy, blending creators, brands and internet tropes into one chaotic, clever campaign. Watching Srikant Tiwari the perpetually stressed,…
As OTT Growth Slows, Platforms Turn to Fiction Shows for Brand Sponsorships
With subscription growth plateauing, OTT platforms are increasingly adopting TV-style title sponsorships for fiction shows to unlock new revenue and boost brand recall. Platforms like JioHotstar, Zee5, Hoichoi, and aha…
Bisleri and Deepika Padukone Bring Fresh Energy with #DrinkItUp 2.0 Campaign
Bisleri International has launched its refreshed #DrinkItUp 2.0 campaign with global brand ambassador Deepika Padukone, presenting a vibrant celebration of hydration, style, and youthful energy. The film, set against a…
Snitch and Verve Media Spark Conversation on Men Receiving Compliments with “Just Say It” Campaign
Verve Media has launched the “Just Say It” campaign for SNITCH, India’s fastest-growing D2C menswear brand, to challenge the social hesitation around complimenting men. The 60-second digital film uses Snitch’s…
Supraja Srinivasan Joins Publicis Groupe South Asia as VP & Head of Corporate Communications
Publicis Groupe South Asia has appointed Supraja Srinivasan as Vice-President and Head of Corporate Communications for the region. Reporting to CEO Anupriya Acharya, she will lead internal and external communications,…
Indriya Unveils New Bridal Campaign Celebrating India’s Regional Heritage
Indriya, Aditya Birla Jewellery, has launched a nationwide bridal campaign featuring region-specific collections inspired by the cultural heritage of Rajasthan, Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra. Each collection blends…
Agoda Partners with Samsung to Bring Exclusive Travel Deals to Samsung Wallet Users
Agoda has teamed up with Samsung to offer exclusive hotel discounts and travel deals directly within Samsung Wallet for users in South Korea and the U.S. The integration allows Samsung…
Visa Appoints Gaurav Ramdev as Marketing Lead for India & South Asia
Gaurav Ramdev has taken on the role of Head of Marketing for India and South Asia at Visa, as confirmed by senior industry sources. He previously served as Chief Growth…