Bisk Farm brings Shraddha Kapoor on board to celebrate chai-time ‘me time’ with Rich Marie
Bisk Farm has signed Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, marking the brand’s 25-year journey in the Indian biscuit market with a new chai-break-focused campaign.…
Abhimanyu Khedkar named Managing Director & Mumbai Office Head at Leo Burnett
Abhimanyu Khedkar has taken over as Managing Director and Head of Office, Mumbai at Leo Burnett, stepping into a key leadership role at one of the agency’s most important hubs.…
New Balance ropes in Janhvi Kapoor as its debut brand ambassador in India
New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global…
Kisha Gupta Appointed as Global Head of Brand at Infosys
Kisha Gupta has been promoted to the position of Global Head of Brand at Infosys, after previously serving as the Associate Vice President. She took to LinkedIn to express her…
Emcure teams up with MS Dhoni to relaunch nationwide digital push on obesity awareness
Emcure Pharmaceuticals has brought back its Winning Over Obesity campaign with a renewed digital-first approach, aiming to change how obesity is perceived and addressed in India. Anchored around the theme…
How Coca-Cola Turned Santa’s Red Suit Into a Global Christmas Icon
Santa Claus hasn’t always worn red. Long before he became the rosy-cheeked figure we recognise today, his clothing varied widely from green bishop’s robes inspired by Saint Nicholas to fur-lined…
Aviva picks Saatchi & Saatchi as new creative partner, ends decade-long run with adam&eveDDB
UK insurer Aviva has appointed Saatchi & Saatchi as its new creative agency following a competitive multi-agency pitch, bringing to a close its long-standing relationship with adam&eveDDB. The move was…
Jaguar Land Rover moves closer to WPP partnership after extended global agency review
Jaguar Land Rover (JLR) has entered a period of exclusivity with WPP following a comprehensive global agency review that spanned nearly nine months, bringing the advertising group closer to securing…
Sunil Kumaran takes on Director – Strategic Initiatives role at BCCL
Sunil Kumaran has joined Bennett Coleman & Co. Ltd. (The Times of India Group) as Director – Strategic Initiatives, according to an update shared on his LinkedIn profile. He assumed…
Ferrero Rocher adds a golden glow to festive moments with Hrithik Roshan in new Digital Campaign
Ferrero India has kicked off the year-end party season with a stylish new digital campaign featuring brand ambassador Hrithik Roshan. The film celebrates togetherness, indulgence and the joy of shared…
Kansai Nerolac turns to Gen AI for cinematic digital launch of Perma NoHeat
Kansai Nerolac Paints has rolled out a new Gen AI–powered digital campaign for Nerolac Perma NoHeat, its heat-reduction coating developed to combat rising temperatures across India. The two-film campaign has…
Henrique Braun to take the helm at Coca-Cola as James Quincey transitions to Executive Chairman
The Coca-Cola Company has announced a planned leadership transition, appointing Henrique Braun as its next Chief Executive Officer. Braun, who currently serves as Executive Vice President and Chief Operating Officer,…
Tejas Lad Joins Dentsu India as Director – Digital Planning
Tejas Lad has taken on a new role at Dentsu India, where he has been appointed Director – Digital Planning. He moves into this position after nearly two years with…
Beats and Travis Scott unite for ‘Dare to Dream’, a cinematic ode to belief and ambition
Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness.…
OPPO India Joins Sony LIV as Co-Presenter for Shark Tank India Season 5
OPPO India has partnered with Sony LIV as the Co-Presenter of Shark Tank India Season 5, marking a collaboration driven by a shared belief in creativity, self-expression and entrepreneurial courage.…
Britannia Cakes adds new festive flavours and a heartwarming campaign to mark the season
Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during…
Airtel Announces Leadership Transition: Shashwat Sharma to Take Over as MD & CEO, Gopal Vittal Elevated to Executive Vice Chairman
Bharti Airtel has unveiled a planned leadership transition, with Shashwat Sharma set to assume the role of Managing Director and CEO of Bharti Airtel India from January 1, 2026, while…
Reckitt Hands McCann New York Creative Duties for Four Essential Home Brands in the U.S.
McCann New York has been named the U.S. creative agency of record for four brands from Reckitt’s Essential Home portfolio: Woolite, Resolve, Rid-X, and Easy-Off, further strengthening its long-standing partnership…
Zepto Brings Onboard Navdeep Sachdeva to Lead Procurement Function
Quick commerce platform Zepto has appointed Navdeep Sachdeva as Senior Vice President and Head of Procurement, strengthening its leadership team as the company continues to scale its operations. In his…
Longines names Sara Ali Khan as its newest Brand Friend in India
Swiss luxury watchmaker Longines has announced acclaimed actor Sara Ali Khan as its new Friend of the Brand, marking a fresh chapter in the brand’s association with India. Known for…
Vadilal Industries Names Ravi Makwana as Chief Marketing Officer
Vadilal Industries Limited has appointed Ravi Makwana as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth. Makwana took charge…
Cheil India Names Kanika as Branch Head for Cheil X Gurgaon
Cheil India has elevated Kanika to the role of Branch Head at Cheil X Gurgaon, marking a significant leadership move within the agency. Kanika shared the development in a LinkedIn…
MAGGI’s New Campaign Puts the Spotlight on Everyday Moments of Togetherness
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the warmth of human connections and the simple joy of sharing moments over a…
Warner Bros. Discovery leans toward Netflix deal, set to oppose Paramount’s takeover bid
Warner Bros. Discovery is preparing to recommend that shareholders reject Paramount Skydance’s hostile takeover offer, backing its existing agreement with Netflix instead, according to reports citing people familiar with the…
Titan champions authenticity with ‘Wear Your Story’ campaign featuring PV Sindhu and Vikrant Massey
Titan has unveiled a new brand campaign, Wear Your Story, starring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign places personal journeys and lived experiences…
VIDA Partners with Kolkata Knight Riders as Title Partner to Power a New Generation
VIDA, the emerging mobility brand from Hero MotoCorp, today announced its association with Kolkata Knight Riders (KKR) as the Title Partner for the upcoming season, marking the beginning of a…
Charlotte Tilbury teams up with Nykaa and Sobhita Dhulipala for bridal beauty content series
Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed…
Marico brings on Vikram Karwal as CMO to steer brand and innovation agenda
Marico Limited has appointed Vikram Karwal as its new Chief Marketing Officer, strengthening its leadership team as the company sharpens its focus on brand-building and growth across categories. Karwal joins…
Orient Electric appoints WPP Media as integrated media partner
WPP Media has secured the integrated media mandate for Orient Electric, taking charge of the brand’s end-to-end media planning and buying across both offline and digital platforms. The partnership will…
Cheil India strengthens leadership with Yatin Gupta’s appointment as Associate Vice President
Cheil India has appointed Yatin Gupta as Associate Vice President, further bolstering its senior leadership team. Gupta shared the news of his new role through a LinkedIn post, marking the…