Tonic Worldwide wins PCPL’s digital mandate.
Pranav Constructions Limited (PCPL), one of Mumbai’s leading real estate redevelopers, has awarded its integrated digital marketing mandate to Tonic Worldwide, following a multi-agency pitch process. The mandate involves social…
Sheela Foam names Rakesh Chahar deputy MD.
Sheela Foam Ltd., maker of Sleepwell, Kurlon, and Furlenco, has appointed Rakesh Chahar as Deputy Managing Director (Whole-time Director). With over 30 years at the company, Chahar has been instrumental…
WhatsApp rolls out new features for smarter, more fun calls.
WhatsApp has introduced new features to make calling more seamless and engaging, catering to both personal and professional use. Key updates include: Scheduled Calls: Users can now set up group…
Zepto launches new offering: ‘Own land in 10 minutes’.
Zepto has taken quick commerce to new heights by partnering with The House of Abhinandan Lodha to offer plots of land in just 10 minutes, unveiled through a Janmashtami ad…
Zomato’s District and YRF spark epic fan rivalry with unique War 2 in-app experience.
District by Zomato has partnered with Yash Raj Films for War 2, launching an exclusive in-app fan experience built around the film’s Hrithik Roshan vs. NTR rivalry. Through the District…
Patriotic fervor boosts bigbasket’s Independence Day sales to record highs.
bigbasket, a Tata Enterprise, reported record Independence Day 2025 sales, driven by patriotic merchandise and rapid 10-minute deliveries. Sales of tricolour stoles and dupattas rose 45%, flags 35%, and badges…
Vodafone Idea appoints Abhijit Kishore as CEO amid financial challenges.
Vodafone Idea has appointed Abhijit Kishore as CEO for a three-year term starting August 19, 2025, succeeding Akshaya Moondra. Currently COO, Kishore has been with Vi since 2015, leading enterprise,…
Dentsu posts ¥73.6bn H1 FY2025 loss despite record growth in Japan.
Dentsu Group reported a tough H1 FY2025, with strong Japan growth overshadowed by overseas struggles, leading to a ¥73.6 bn net loss and suspension of its interim dividend. Japan delivered…
CashKaro records ₹350 cr revenue, surpasses ₹6,000 cr partner sales in FY2025.
CashKaro, India’s leading cashback platform, posted ₹350 crore revenue in FY25, driving ₹6,000 crore in sales for 1,500+ partner brands through 36 million transactions. Along with sister platform EarnKaro, it…
Godrej Enterprises Group celebrates Independence Day with ‘What Independence Unlocks Today’ film.
Godrej Enterprises Group marked Independence Day with its digital film What Independence Unlocks Today, celebrating independence as an evolving journey that unlocks opportunities, empowers people, and shapes India’s future. The…
65 Million Users & Counting: Triller to Fuel Pro Panja’s Global Audience Growth
Gwalior, August 14, 2025– Co-founded by Parvinn Dabass and Preeti Jhangiani, the Pro Panja League, now staging arm-wrestling matches on a grand scale, has dynamically joined forces with Triller, the…
Mia By Tanishq Celebrates The Hands Behind Its Craft In Its Independence Day Campaign
Mumbai/Bengaluru, INDIA: Mia by Tanishq, one of India’s leading fine jewellery brands, marks this Independence Day with a heartfelt tribute to the people behind its jewellery. The result, conceptualized by…
Bandhan MF and Grey India launch ‘Freedom at 19:47’ financial independence campaign.
Bandhan Mutual Fund, in collaboration with Grey India, has launched Freedom at 19:47, a campaign turning 7:47 PM into a symbolic daily reminder to invest and work towards financial independence.…
Fyno names Ali Lightwalla VP of Sales & Partnerships.
Fyno, an enterprise communication platform, has appointed Ali Lightwalla as Vice President – Sales & Partnerships. He will lead the company’s go-to-market strategy, strengthen its BFSI sector presence, and build…
Mankind Pharma launches Amitabh Bachchan-led organ donation awareness campaign.
Mankind Pharma marked World Organ Donation Day with its Live Beyond Your Life campaign, featuring Amitabh Bachchan, to address India’s critically low organ donation rates—less than 1% of every 10…
P&G Hygiene cuts FY25 ad spend to ₹430 crore.
P&G Hygiene and Health Care reduced its ad spend to ₹430.78 crore in the nine months ended March 31, 2025, down 18.9% from ₹530.96 crore in FY24, amid softer revenue…
MILKMAID Launches New TVC; Serves Up the ‘Yummazing’ Joy of Homemade Desserts
Mumbai, 14 August, 2025: Nestlé MILKMAID, a name that has defined sweetness in Indian homes now for 113 years, has launched its latest TVC celebrating the joy of preparing desserts…
ICCPL PR names Parkhi Pasricha vice president.
ICCPL PR has promoted Parkhi Pasricha to Vice President, recognizing her 15 years of experience and significant contribution to the firm’s growth. Parkhi has played a key role in managing…
Nissan’s Magnite Kuro Edition stars in TBWA\India and OMD India’s new campaign.
Nissan India has launched The Boldest Black campaign for the Magnite Kuro Edition, created by TBWA\India and OMD India. The all-black SUV, building on the Magnite’s 2020 legacy, is positioned…
Diageo India spends ₹238 crore on ads in June quarter amid profit drop.
Diageo India, maker of Johnnie Walker and Smirnoff, reported a 14% YoY drop in Q1 FY26 profit to ₹417 crore, down from ₹485 crore, as higher ad spends and a…
Sukesh Shetty appointed COO of Zurich Kotak General Insurance.
Zurich Kotak General Insurance has appointed Sukesh Shetty as Chief Operating Officer. With over 24 years of experience, including nearly two decades in the insurance sector, Sukesh has held leadership…
Cheil X rolls out ‘EV Sahi Hai’ campaign for JSW MG Motor India.
Cheil X has launched EV Sahi Hai, a new campaign for JSW MG Motor India aimed at boosting consumer confidence in electric vehicles. Inspired by the Mutual Fund Sahi Hai…
The Hindu and Blinkit partner to deliver history to your door.
The Hindu has partnered with Blinkit to offer a reprinted copy of its historic August 15, 1947 edition, capturing India’s first day of independence. This 32-page collector’s edition features rare…
Samsung teams up with Netflix to bring KPop Demon Hunters to Galaxy devices.
Samsung has partnered with Netflix to launch a limited-time KPop Demon Hunters theme collection exclusively for Galaxy users. Available from August 13 to September 12 via the Galaxy Store, the…
Dentsu and MOGL partner to launch AI-driven NIL marketing.
Dentsu has formed a strategic partnership with MOGL, an AI-powered athlete influencer platform, to strengthen its footprint in the U.S. sports market. This collaboration provides Dentsu clients access to more…
This Independence Day, boAt’s Rock In India campaign launches The Ultimate Attention Crash Course to highlight their Make In India initiative
13th August 2025, New Delhi: This Independence Day, boAt, India’s number one audio and wearables brand, rocks the occasion with its latest campaign, Rock in India, by humorously taking a…
Famous Innovations makes senior hires at Delhi office.
Famous Innovations has strengthened its Delhi office with three senior hires. Saurabh Sabikhi joins as Executive Creative Director – Copy, bringing 17 years of experience with brands like Amazon, Tata…
AdLift Bags SEO and Content Marketing Mandate for Plum
New Delhi, August 13, 2025 – AdLift, a global digital marketing agency (now part of Liqvd Asia), has won the SEO and content marketing mandate for Plum, India’s science-first, 100%…
Goldee Patnaik to head Brand & PR at OPPO India.
Goldee Patnaik has joined OPPO India as the head of Brand and PR, where she will lead the company’s communications strategy in one of the country’s most competitive markets. In…
Uttar Pradesh Kabaddi League returns, set to kick off from December 25
13th August, 2025, Uttar Pradesh — The Uttar Pradesh Kabaddi League (UPKL) is back after its electrifying debut, promising even more action, intensity, and local pride. Season 2 kicks off…