Astrum Expands in Mumbai, Names Nalini Neha City Head
Reputation management firm Astrum has appointed Nalini Neha to lead its Mumbai operations, reinforcing its presence in India’s financial capital. With 15+ years of PR experience, Neha specializes in storytelling…
Santosh Agarwal Named CEO of Paisabazaar
Paisabazaar has appointed Santosh Agarwal as its new CEO, effective March 1, 2025, succeeding Naveen Kukreja, who moves to Group President at PB Fintech while retaining a Non-Executive Director role…
Amitabh Dewan Appointed Head of Corporate Risk at Policybazaar
Amitabh Dewan has joined Policybazaar For Business (PBFB) to lead its corporate risk segment. With over 20 years of experience, he will drive growth strategies and expansion. Dewan has previously…
Jignesh Sharma is appointed Chief Business Officer at Kody Media.
Jignesh Sharma has joined Kody Media Private Limited as Chief Business Officer, bringing nearly 30 years of leadership experience in media and OOH advertising. He has held senior positions at…
Rivaah by Tanishq unveils Wedding Anthem with ZNMD creators.
Rivaah by Tanishq, in collaboration with Tiger Baby, the creators of iconic films like Zindagi Na Milegi Dobara and Gully Boy, has launched a wedding anthem, “Main Keya Hai Hai.”…
Gulf Oil India names Aarthy Sridhar as CMO.
Gulf Oil Lubricants India has appointed Aarthy Sridhar as CMO. With 13+ years at Hindustan Unilever, she brings expertise in brand strategy, portfolio transformation, and premiumization. CEO Ravi Chawla praised…
Meta vows fix after Instagram users report sensitive content surge.
Instagram users reported a surge in violent and NSFW content despite having Sensitive Content Control enabled. Meta acknowledged the issue, calling it a “mistake” that led to excessive recommendations on…
Vaidya Sane Ayurved names Sonu Sood as brand ambassador.
Vaidya Sane Ayurved Laboratories has appointed actor and philanthropist Sonu Sood as its brand ambassador to promote Ayurveda-based healthcare. The collaboration aims to expand the brand’s reach, especially in semi-urban…
BOULT partners with Biswa to unbox Mustang Torq Earbuds.
BOULT has launched the Mustang Torq earbuds in new Yellow & Silver variants, blending power, style, and high-performance audio. Inspired by the energy of a Mustang, these earbuds cater to…
Hero Realty names Anuj Narang as Chief Sales Officer.
Hero Realty, the real estate arm of Hero Enterprise, has appointed Anuj Narang as Chief Sales Officer. With over 18 years of experience, he previously served as VP – Sales…
Ex-Ogilvy Creative Lead Hilary Badger joins Leo Australia as ECD.
Leo Australia has appointed Hilary Badger as Executive Creative Director (ECD) in Melbourne, strengthening its leadership during a period of growth. With 20+ years of experience, Badger joins from Ogilvy…
Paul Randall named Chief Delivery Officer for North America at VML.
VML has appointed Paul Randall as its first Chief Delivery Officer for North America to lead the Program Delivery Organization (PDO), enhancing project delivery across the agency. Randall, formerly from…
Airtel confirms DTH merger with Tata Group.
Bharti Airtel has confirmed it is in talks with Tata Group to merge Tata Play’s DTH business with its subsidiary, Bharti Telemedia Ltd. The deal is in the discussion stage…
Unilever CEO Hein Schumacher steps down; Fernando Fernandez to succeed.
Unilever CEO Hein Schumacher will step down on March 1, with CFO Fernando Fernandez succeeding him. Schumacher, who took over in July 2023, led key initiatives like the €8 billion…
Snapchat introduces new tools for better ad placement control.
Snapchat has launched new brand suitability tools, allowing advertisers to control ad placements based on content sensitivity. Using AI-powered categorization and third-party verification, the update ensures brand safety and transparency.…
GroupM launches influencer campaign for TotalEnergies in India.
GroupM India partnered with TotalEnergies to launch the LambaChalega anthem, promoting Hi-Perf engine oil. The campaign set a Guinness World Record for the most Instagram dance videos uploaded in an…
UltraTech Cement enters cable business with ₹1,800 cr investment.
UltraTech Cement is entering the wires and cables segment with a ₹1,800 crore investment to set up a plant near Bharuch, Gujarat, by December 2026. This move aligns with its…
Bingo! Tedhe Medhe launches in Bhojpuri.
Hoopr Brand Solutions partnered with ITC’s Bingo! Tedhe Medhe to launch a Bhojpuri music video, “Tedhe Medhe,” featuring Khesari Lal Yadav and Shweta Sharda. The video, directed by Rahul Shetty,…
Adani Wilmar rebrands as AWL Agri Business.
Adani Wilmar has rebranded as AWL Agri Business Limited after shareholder approval. The move reflects its focus on agriculture and food industries. The company plans to launch new products in…
Pravis names Ritu Sharda as Partner and CCO.
Pravis, a tech-driven growth marketing agency, has appointed Ritu Sharda as Partner and Chief Creative Officer. With over 20 years of experience, Ritu joins from Ogilvy, where she led several…
Cycle Pure Agarbathi & Flipkart Minutes Join for Maha Shivratri
Cycle Pure Agarbathi has partnered with Flipkart Minutes to offer a special Maha Shivratri deal. Customers who place an order above Rs. 199 on Flipkart Minutes will receive a pack…
“Connekkt Media Buys Mob Scene”
Connekkt Media, a leading media and entertainment company in Asia, has acquired Mob Scene, a top Hollywood marketing agency known for creating award-winning campaigns for blockbuster movies and hit series.…
Firebolt expands into APAC, appoints Sandeep Mathur as MD.
Firebolt has appointed Sandeep Mathur as Managing Director, APAC, to lead growth, expand market presence, and build global teams in India. With over 25 years in enterprise data and analytics,…
Dentsu Malaysia appoints Bala Pomaleh as Media CEO.
Dentsu Malaysia has appointed Bala Pomaleh as CEO of Media to strengthen leadership and drive innovation. Bala returns after nearly nine years at IPG Mediabrands, bringing over 20 years of…
PR Professionals secures Bihar Revenue Dept mandate.
PR Professionals has secured the Public Relations and Digital Media mandate for Bihar’s Department of Revenue and Land Reforms, strengthening its presence in the state’s government sector. The firm has…
NP Digital India secures Kotak Securities’ content marketing mandate.
NP Digital India has secured the content marketing mandate for Kotak Securities, focusing on off-site strategies to enhance search visibility and audience engagement. By leveraging SEO, data-driven insights, and digital…
Salman and Hrithik bring high-octane energy in Mountain Dew’s new ad.
PepsiCo India is making a bold move ahead of the ICC Champions Trophy with the launch of Mountain Dew’s latest ad campaign on February 23rd. This campaign is special as…
PVR INOX brings 2025 Oscar-winning films to 22 cities.
PVR INOX is hosting the Oscars Film Festival 2025, offering Indian audiences the chance to experience Oscar-nominated and award-winning films on the big screen. The three-week festival will run across…
Vura appoints Sourav Ganguly as Brand Ambassador.
Vura Bau-Chemie LLP has appointed cricket legend Sourav Ganguly as its new brand ambassador and mentor. This partnership marks a significant step in Vura’s journey to becoming a major player…
Coca-Cola unveils “Halftime” campaign to refresh daily moments.
Coca-Cola’s new global campaign, “Halftime,” encourages people to embrace the power of a pause to refresh and reset. Inspired by halftime in sports, the campaign highlights how small breaks can…