Craving Fanta? Kartik Aaryan adds fun in the new ‘Fanta Mangta’ TVC!
Fanta India launches its new campaign, Fanta Mangta, featuring Brand Ambassador Kartik Aaryan, celebrating Gen Z’s passion for cravings. The campaign promotes the idea that when you crave something truly…
Paramount & Nielsen partner for advanced audience measurement.
Paramount Global and Nielsen have signed a multi-year deal for audience measurement across all Paramount platforms, including broadcast, cable, and streaming (Paramount+ and Pluto TV). Paramount will utilize Nielsen’s new…
Infotel releases whitepaper on data governance and compliance challenges.
Infotel Corp. has released a whitepaper addressing key challenges in data governance, risk, and compliance (GRC) amidst a complex regulatory landscape. Titled Managing Governance, Risk, and Compliance in the Wild…
Santoor’s ‘Sangam’ OOH campaign dazzles at Maha Kumbh.
Santoor’s Out-of-Home (OOH) campaign at the Maha Kumbh, one of the world’s largest spiritual gatherings, was a strategic success. Over three months, the campaign targeted key locations in Prayagraj, reaching…
Air Canada names Actimedia PR Digital as its communications partner.
Air Canada has appointed Actimedia PR & Digital for its pan-India communications mandate, a partnership facilitated by The PC Agency, which also supports the airline’s PR across EMEA and India.…
Manoj Agarwal joins Angel One as Group CCO.
Angel One Limited has appointed Manoj Agarwal as the Group Chief Compliance Officer (CCO). With over two decades of experience in compliance, legal, audit, and risk management, Manoj will lead…
Sheela Foam posts 54% YoY revenue growth in Q3 FY25.
Sheela Foam Limited reported a 54% YoY growth in standalone revenue, reaching ₹791 crore in Q3 FY25, with consolidated revenue at ₹967 crore, a 10% YoY increase. The growth was…
Honda Cars India sold 12,304 units in January 2025.
Honda Cars India sold 12,304 units in January 2025, including 7,325 domestic and 4,979 export units. The company recorded 103,944 units in total sales for FY24-25 so far, reflecting 7%…
Kotak Life launches ‘Viraasat Ban Ke Hi Rahegi’ campaign.
Kotak Life has launched the ‘Viraasat Ban Ke Hi Rahegi’ campaign to highlight term insurance as a key tool for securing one’s legacy. The campaign emphasizes how Indians work hard…
Sourav Ganguly leads Olyv’s shift from cricket to finance in new ad.
Olyv, a digital lending platform focused on financial inclusion, has launched a new campaign featuring cricket icon Sourav Ganguly. The campaign highlights key challenges faced by Indian borrowers, such as…
Ogilvy appoints Kunal Jeswani as CEO, ASEAN.
Kunal Jeswani has been appointed CEO of Ogilvy’s ASEAN region, after previously leading Ogilvy Singapore as group CEO. In this role, he will focus on leveraging market strengths across ASEAN…
Prestige Group unveils new TVC, ‘Goodluck Saying Goodbye.’
Prestige Group’s latest TVC, ‘Goodluck Saying Goodbye’, highlights the unique essence of its luxury residences. The campaign showcases how Prestige Homes offer more than just space—they create lasting experiences. With…
Motilal Oswal revamps its brand identity.
Motilal Oswal Group has unveiled a refreshed brand identity, blending its rich legacy with a modern approach. The new logo, featuring the ‘Arc of Essence,’ symbolizes its commitment to identifying…
Ipsos acquires Whereto Research Australia.
Ipsos has acquired Whereto Research, a prominent public sector research firm in Australia. Based in Melbourne, Whereto specializes in public policy and government communication evaluation. Ipsos, with over 25 years…
Star Sports unveils ICC Champions Trophy 2025 campaign featuring MS Dhoni.
Star Sports Network and Disney+ Hotstar have launched their campaign for the ICC Men’s Champions Trophy 2025, emphasizing the tournament’s “all or nothing” format. With the top eight teams in…
Omnicom and IPG navigate digital disruption amid mega-merger and modest growth.
Omnicom and Interpublic Group (IPG) are expecting modest revenue growth in the coming years, with Omnicom projecting 4.5% growth in 2025, tapering to 4% annually until 2029. IPG forecasts a…
Rajesh Gopal appointed Global Chief Digital Officer at Tata Consumer Products.
Tata Consumer Products has appointed Rajesh Gopal as its new Global Chief Digital Officer, where he will lead the company’s digital strategy and drive innovation. Gopal brings over 20 years…
Amazon resumes advertising on X after boycott.
Amazon is ramping up its advertising on X (formerly Twitter) after pulling back over a year ago due to concerns about hate speech, the Wall Street Journal reports. This move…
The One Club reveals dates and agenda for Creative Week 2025, with AI focus.
The One Club for Creativity has announced that Creative Week 2025 will take place in New York from May 12-16. Now in its 16th year, Creative Week is a premier…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Sumitabhh Banerjee”.
1- What do you think will be the spotlight trend in the advertising landscape for 2025? In 2025, I anticipate experiential marketing will take center stage. Consumers are overwhelmed by…
Poulomi Saha joins Havas Media India as AVP.
Mumbai: Havas Media Network India has appointed Poulomi Saha as associate vice president. With over 13 years of experience in marketing, media strategy, and integrated communication planning, she brings extensive…
Primus Partners names Vinay Singh MD, expands US presence.
Primus Partners has appointed Vinay Singh as Managing Director to strengthen its presence in the US. Vinay, with over 25 years of experience in finance, technology, and operations, previously held…
Nielsen: Black consumers lead in digital, TV, and social impact.
Black consumers spend 32 hours weekly on apps and websites—two hours more than the U.S. average—according to Nielsen’s report Engaging Black Audiences: How Brands Impact, Grow, and Win with Inclusion.…
Culpa Tuya Becomes Most-Watched International Original as Prime Video Scores Record-Breaking International and Local Audiences for International Originals Launched in 2024
CULVER CITY, California—January 28, 2025—Prime Video today revealed that Spanish Original youngadult movie Culpa Tuya has taken the world by storm, becoming the most-watched InternationalOriginal on Prime Video ever at…
ACKO unveils new logo in rebranding.
ACKO unveils a refreshed brand identity, featuring a new logo inspired by the Möbius strip, symbolizing infinite trust and inclusivity. Retaining its signature purple, the bold and sleek design reflects…
“Decathlon’s ‘Move Your Way’: Celebrating Unique Movement Styles”
Decathlon India launches its ‘Move Your Way’ campaign, celebrating individuality in movement and encouraging an active lifestyle. The initiative promotes diverse fitness activities, from dancing to cycling, highlighting that movement…
Sony names Hideaki Nishino President & CEO of PlayStation Division.
Sony Group Corporation and Sony Interactive Entertainment (SIE) have appointed Hideaki Nishino as President and CEO of PlayStation, effective April 1, 2025. This follows his earlier appointment in June 2024…
Mankind Pharma launches 45-day healthcare initiative at Mahakumbh.
Mankind Pharma has launched a healthcare initiative at the Mahakumbh 2025 in Prayagraj, offering free medical services to thousands of pilgrims from January 13 to 26. The camp provides health…
ASCI releases white paper to help businesses navigate cookies.
To mark Data Privacy Day, ASCI Academy, in partnership with PSA Legal and Tsaaro Consulting, released a white paper titled Navigating Cookies: Recalibrating Your Cookie Strategy in Light of the…
S4 Capital’s Monks India appoints Grey’s Ketan Desai as MD.
Ketan Desai, a veteran with over 20 years of agency leadership, has been appointed Managing Director of Monks India, effective February 3, 2025. Desai, formerly Grey’s Chief Operating Officer, will…