Ninad Pathak joins Cello as Head of Digital Marketing.
Ninad Pathak has joined Cello as the Head of Digital Marketing, as announced in a LinkedIn post. Prior to this role, he served as Assistant Vice President of Marketing at…
Shahid Kapoor teams up with Bisleri for #DrinkItUp campaign.
Bisleri International launched its #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor and prominent football players. The campaign highlights the importance of hydration in sports and promotes the excitement of…
WPP teams up with UMG to provide music and entertainment solutions for brands.
WPP and Universal Music Group (UMG) have formed a strategic partnership to offer brands advanced audience engagement strategies using music. The collaboration merges UMG’s artists, labels, and global data insights…
Bandhan Mutual Fund’s films inspire investors to pursue their dreams.
Bandhan Mutual Fund launched the next phase of its “Badhte Raho” campaign, shifting from celebrating life’s simple moments to encouraging bold action in the present. The campaign promotes moving from…
TransUnion CIBIL appoints Bhavesh Jain as MD & CEO.
TransUnion CIBIL has appointed Bhavesh Jain as Managing Director and CEO, succeeding Rajesh Kumar, who recently resigned after five years in the role. Kumar’s leadership was pivotal during key phases,…
HUL appoints Dr. Vivek Mittal as Executive Director, Legal & Corporate Affairs.
Hindustan Unilever Limited (HUL) has appointed Dr. Vivek Mittal as Executive Director, Legal and Corporate Affairs, effective March 2025. He will succeed Dev Bajpai, who retired early in October. Dr.…
ICICI Bank signs MoU with Commonwealth Bank of Australia.
ICICI Bank has signed a Memorandum of Understanding (MoU) with the Commonwealth Bank of Australia (CBA) to enhance support for customers across the Australia-India corridor. The agreement was signed by…
Glance partners with Airtel Digital TV to launch Glance TV.
Glance has launched Glance TV, a groundbreaking feature that transforms idle TV screens into AI-powered smart surfaces. Initially rolled out in India with Airtel as its first partner, Glance TV…
REHAU names Tushar Verma as Executive Vice President.
REHAU India has appointed Tushar Verma as Executive Vice President to drive the company’s growth in India and Southeast Asia. Tushar, an alumnus of IIM Kolkata, brings extensive experience from…
Amazon launches Sponsored TV to transform OTT ad accessibility.
Amazon India’s head of advertising, Girish Prabhu, announced the upcoming launch of “Sponsored TV” in 2025, an ad platform designed to help businesses of all sizes advertise on OTT services…
Uber launches #SafetyNeverStops 360° marketing campaign.
Uber has launched its new campaign, #SafetyNeverStops, to raise awareness about the safety challenges women face while using transportation. The campaign features stand-up comedians Shreeja Chaturvedi, Shreya Priyam Roy, and…
DOMS Industries awards digital marketing mandate for Amariz to Media Care
DOMS Industries has appointed Media Care to handle the digital marketing for its ‘Amariz’ brand. Media Care will develop campaigns, create content, manage influencer marketing, and oversee social media ads…
EGF teams up with Social & Media Matters for responsible gaming campaign.
The E-Gaming Federation (EGF) has partnered with Social & Media Matters to launch a campaign promoting responsible gaming practices across India. The initiative will host interactive workshops at 30 colleges…
JSW Paints launches ‘Room of Hope’ campaign.
JSW Paints has launched a new digital campaign, ‘Room of Hope’, created by TBWAIndia. The film showcases the transformation of an orphanage’s lifeless room into a vibrant, welcoming homestay, symbolizing…
Omnicom’s IPG takeover reshapes global ad landscape.
Omnicom is set to acquire rival Interpublic Group (IPG) in a $30 billion deal, creating a global advertising powerhouse. The merger, expected to close by mid-2025, will combine Omnicom’s vast…
82.5 Communications forms a bold partnership with an Indian craft brewery.
82.5 Communications, part of the Ogilvy Group, has won the mandate to lead the launch campaign for Indian Craft Brewery (ICB), a new microbrewery in Bengaluru. The agency will handle…
Flipkart launches ‘End of Season Sale’ with new TVC aimed at Gen Z.
Flipkart has launched its ‘End of Season Sale’ (EOSS) starting December 7, 2024, featuring over 10 lakh styles from various brands and sellers. The week-long event will include updates to…
IDFC FIRST Bank launches an AI Amitabh Bachchan hologram.
IDFC FIRST Bank has launched an AI-powered holographic avatar of Amitabh Bachchan, enabling customers to interact and access information about the bank’s products like Zero Fee Banking and Monthly Interest…
ZEE and Yamaha team up to reinvent ‘The Call of the Blue’ Anthem.
ZEE Entertainment and Yamaha Motors have collaborated to reinvent Yamaha’s iconic “The Call of the Blue” campaign with the contestants of Sa Re Ga Ma Pa. This partnership brings a…
Max Level wins PR and Social Media mandates for 88 Games.
Max Level, a marketing and PR agency built by gamers, has been awarded the PR and social media mandates for 88 Games, the newly launched game development division of 88…
Hyatt India launches F&B campaign celebrating culinary excellence.
Hyatt India has launched an innovative Food and Beverage (F&B) campaign to strengthen its leadership in the country’s luxury culinary scene. The campaign aligns with Hyatt’s core value of caring…
Taneira’s “For Beautiful Beginnings” honors brides across India.
Taneira’s latest campaign, ‘For Beautiful Beginnings’, celebrates the emotional journey of brides across India as they transition from their childhood home to a new life. Featuring Mrunal Thakur, the campaign…
HUL has revealed its premiumisation strategy; D2C brands should beware.
Hindustan Unilever Limited (HUL) has launched a premiumisation strategy aimed at tapping into India’s expanding premium consumer market. By 2030, more households are expected to earn between $8,500 and $40,000…
Tempest Advertising partners with JLPL and acquires a team for the Women’s Cricket League.
Tempest Advertising participated in the JITO Ladies Premier League player auction and successfully acquired one of the six teams, bidding for top players. The auction featured players ranging from 20…
DEPT and Shopify team up to shape the future of commerce.
Global digital agency DEPT® has partnered with Shopify to help businesses unlock the future of commerce. Combining DEPT®’s expertise in technology and marketing with Shopify’s scalable platform, the partnership offers…
Spinz unveils “Special Occasion Ka Special Powder” TVC for BB Face Talc.
Spinz, the skincare brand from CavinKare, launches its new TVC campaign for Spinz BB Face Talc, emphasizing that special moments deserve perfection. Titled “Special Occasion Ka Special Powder,” the campaign…
Libas showcases bridal elegance in #SajDhajKe with Avneet Kaur.
Libas, a leading women’s fashion brand in India, has launched its festive campaign #SajDhajKe, featuring Bollywood actress Avneet Kaur. With the wedding season in full swing, the collection combines traditional…
Teads and VIDAA enhance partnership to boost CTV advertising.
Teads has strengthened its partnership with VIDAA USA, enhancing CTV advertising campaigns globally. This collaboration allows Teads to deliver impactful ads on VIDAA-powered smart TVs, including those by Hisense, Toshiba,…
King Koil selects AdLift as its digital media partner.
AdLift has been appointed as the official digital media partner for King Koil, India’s leading premium sleep solutions brand. This partnership will focus on enhancing King Koil’s online presence, increasing…
Adobe names Lara Balazs CMO.
Adobe has appointed Lara Balazs as Chief Marketing Officer (CMO) and Executive Vice President, Global Marketing, reporting to CEO Shantanu Narayen. Balazs previously served as CMO and General Manager at…