Publicis Groupe wins global media mandate for PayPal.
Publicis Groupe has won the global media mandate for PayPal, adding to its recent string of major account wins. The account was previously managed by WPP’s media arm, which exited…
P&G appoints Shailesh Jejurikar as next CEO; Moeller named Executive Chairman.
Jejurikar, currently COO and a P&G veteran since 1989, will also be nominated to the Board in October 2025. The leadership shift reflects P&G’s focus on continuity, with Jejurikar recognized…
Flipkart’s ₹500 Cr media mandate up for pitch, drawing top agency interest.
Currently handled by EssenceMediacom, the account is one of India’s largest. Flipkart, known for innovative campaigns like its award-winning hydrochromic print ad for Flipkart Minutes, is seeking fresh agency support…
Tonic Worldwide wins digital mandate for Monarch Legacy Edition brandy.
Tonic will lead digital strategy, storytelling, and consumer engagement to position Monarch as a benchmark in the luxury brandy space. The brand aims to blend Tilaknagar’s legacy with modern elegance,…
Lloyd becomes India’s first brand to use an AI sales agent in a campaign with Silverpush’s Zimmer.
Lloyd, in collaboration with WPP Media and ad-tech firm Silverpush, has become the first Indian brand to deploy an AI-powered sales agent—Zimmer—in a digital campaign. Part of Lloyd’s summer campaign,…
Swiggy launches Swiggy Wiggy 3.0 with rap anthem, honoring delivery partners’ talent.
Swiggy has rolled out the third edition of Swiggy Wiggy, its unique talent discovery initiative for delivery partners across India. Over 3,000 entries were received showcasing talents like singing, dancing,…
Amagi files for ₹1,020 cr IPO; set to be first M&E SaaS unicorn to go public.
Amagi Media Labs, a leading Media & Entertainment SaaS unicorn, has filed its DRHP with SEBI to raise ₹1,020 crore through an IPO. This marks the first public listing of…
Capri Sports’ UP Warriorz bring in Comedian Zakir Khan to hunt for their Head Coach
Capri Sports have raised the bar a notch higher, as they bring in Stand-up Comedian Zakir Khan as CJO “Chief Journey Officer” and tasking him to scout the new Head…
CaratLane rolls out Rakhi campaign featuring Ayush Mehra & Yashaswini Dayama.
CaratLane has released a Raksha Bandhan campaign featuring popular sibling duo Ayush Mehra and Yashaswini Dayama, showcasing a relatable and heartfelt brother-sister bond. The film captures everyday sibling moments, emphasizing…
Kritika Agarwal promoted to Deputy GM – Brand Marketing (Domino’s) at Jubilant FoodWorks.
Kritika Agarwal has been elevated to Deputy General Manager – Brand Marketing at Jubilant FoodWorks, where she will continue leading marketing for Domino’s. Previously Senior Brand Marketing Manager & Social…
Anant Dhuri promoted to Group Head – Digital at Adfactors PR.
Anant Dhuri has been promoted to Group Head – Digital at Adfactors PR, capping a 12-year tenure with the agency. Announced via his LinkedIn post, the elevation reflects his deep…
Vim celebrates “Swachh Survekshan” cities with special cleaner campaign.
HUL’s Vim has rolled out a localized campaign in honor of the top cities from the Swachh Survekshan 2024–25, India’s largest cleanliness survey. Cities like Indore, Navi Mumbai, and Surat…
Paramount-Skydance merger set for August 7; shareholder vote deadlines confirmed.
Paramount Global and Skydance Media have confirmed their merger is expected to close on August 7, 2025, pending final conditions. Post-merger, the new entity, “New Paramount,” will trade on Nasdaq…
Pepe Jeans London Appoints Rakesh Jallipally as Chief Executive Officer in India to Lead the Next Phase of Growth
Pepe Jeans London, one of the top denim and lifestyle brands in the country, is excited to share that Mr. Rakesh Jallipally has been appointed as the new Chief Executive…
NODWIN Gaming & Sony LIV to Stream Esports World Cup 2025 in India
NODWIN Gaming has partnered with Sony LIV to stream select matches of the Esports World Cup (EWC) 2025 across India in Hindi and English, aiming to expand the tournament’s regional…
Nachiket Deole Joins AdOnMo as SVP – Sales to Boost pDOOH Growth
Nachiket Deole has joined AdOnMo as Senior Vice President of Sales, where he will lead growth in the programmatic Digital Out-of-Home (pDOOH) advertising space. The company aims to connect brands…
PwC: Global E&M Revenues to Reach $3.5 Trillion by 2029, Advertising Leads Growth
PwC’s Global Entertainment & Media Outlook 2025–29 projects that global E&M revenues will grow from just under $3 trillion in 2024 to $3.5 trillion by 2029, with a CAGR of…
Aashish Midha Named Hero MotoCorp Marketing Head
Aashish Midha has rejoined Hero MotoCorp as Head of Marketing, bringing extensive experience in retail, digital innovation, and brand strategy. He will lead domestic and global marketing, focusing on integrated…
Dabur Red Paste Turns #SwitchToFluorideFree Campaign into Nationwide Brand Movement
July 2025: Building on the momentum from their #SwitchToFluorideFree campaign, Dabur Red Paste has taken a bold next step in its campaign to raise awareness about excessive fluoride exposure. What…
NTP 2025 aims for ₹1T investment, 1M jobs, and 6G leadership for India.
The Department of Telecommunications has unveiled the Draft National Telecom Policy (NTP) 2025, outlining India’s vision to become a global telecom leader. Aiming for a resilient, secure, and inclusive digital…
Mantis teams up with PubMatic to boost AI driven contextual targeting.
On July 23, 2025, Mantis announced a strategic partnership with PubMatic, integrating its AI-driven contextual segments into PubMatic’s Connect platform. This marks Mantis’s first integration with a supply-side platform (SSP),…
Asian Paints Damp Proof Steps in to Protect the Pitch at Old Trafford reinforcing its thought leadership
Innovative activation by FCB Kinnect transforms cricket’s rain interruptions into a live demonstration of waterproofing leadership, during India vs. England Test at Old Trafford In a unique activation, Asian Paints…
Karma Global Appointed Concept PR as the official Public Relations Communication Partner
Mumbai, July 24, 2025: Karma Management Global Consulting Solutions Pvt Ltd., a leading Labour Law, Governance, Risk & Compliance (GRC) firm and a pioneer in tech-enabled HR and workforce solutions,…
SW Network wins Creative Mandate for Anytime Fitness India
New Delhi, 24th, July 2025: SW Network, the independent integrated agency known for shaping culturally resonant brand stories, has been awarded the creative mandate for Anytime Fitness India, the country’s…
Aayush Ailawadi joins NDTV as AI & Tech Editor.
NDTV has appointed Aayush Ailawadi as its new Editor, Tech and AI, as part of its mission to reshape how technology stories are told in India. Known for his insightful…
Saatchi & Saatchi India launches bold Hero Xtreme 250R campaign.
Saatchi & Saatchi India has unveiled a high-impact integrated campaign for Hero MotoCorp’s new Hero Xtreme 250R. Positioned as the fastest and sharpest in the 250cc segment, the campaign targets…
Prasar Bharati invites media houses to join PB-SHABD for free news and multimedia access.
Prasar Bharati has called on newspapers, periodicals, and TV channels across India to register on its newswire platform, PB-SHABD (Prasar Bharati Shared Audio Visuals for Broadcast and Dissemination), offering free…
Dhruv Warrior named Executive Creative Director at VML India.
VML India has appointed Dhruv Warrior as Executive Creative Director. With over 17 years of experience across JWT, VMLY&R Dubai, and FoxyMoron, Warrior is known for his culturally rich, award-winning…
Gaurish Pathare named Chief Revenue Officer at Mid-Day.
Gaurish Pathare has stepped into the role of Chief Revenue Officer (CRO) at Mid-Day, adding seasoned leadership to the media group, which also includes Gujarati Midday and Inquilab. Announcing the…
Olivia Caetano promoted to Strategy Director at VML.
Olivia Caetano has been elevated to Strategy Director at VML in London after serving as Senior Strategist for over 18 months. She joined the agency in January 2024, bringing a…