Sonu Sood tests the Redmi Note 14 Pro+ 5G’s durability with Xiaomi.
Xiaomi India has partnered with Bollywood actor Sonu Sood to showcase the durability of the new Redmi Note 14 Pro+ 5G, following the release of his film Fateh. In a…
5paisa Capital appoints ex-Morgan Stanley executive Gaurav Seth as CEO.
5paisa Capital has appointed Gaurav Seth as CEO to strengthen its offerings for traders and investors and enhance its tech platform. Seth, a veteran with over 20 years of experience…
Eveready Lighting illuminates the spiritual journey of devotees at Maha Kumbh Mela 2025
In an endeavor to illuminate the spiritual experience for millions of devotees at the Maha Kumbh Mela 2025, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL),…
“Swiggy SNACC partners with The Whole Truth for protein shakes and bars.”
Swiggy’s SNACC app has partnered with The Whole Truth to deliver clean-label protein shakes and bars within 10 minutes, enhancing its range of healthy snack options. This follows SNACC’s collaboration…
T-Mobile acquires Vistar Media for $600 million to transform DOOH.
T-Mobile announced a $600M acquisition of Vistar Media, a leading provider of digital-out-of-home (DOOH) ad-tech solutions, to enhance its advertising capabilities. This deal integrates Vistar’s platform for managing campaigns across…
The Trade Desk to acquire Sincera for enhanced digital advertising insights.
The Trade Desk has reached an agreement to acquire Sincera, a digital advertising data company known for its actionable insights. This acquisition aims to integrate Sincera’s data-driven tools into The…
Saudi Arabia’s PIF to invest in sports streamer DAZN.
Saudi Arabia’s Public Investment Fund (PIF) is in advanced talks to acquire a 10% stake in sports streaming service DAZN for approximately $1 billion. This investment, which has been speculated…
AiVANTA and UnScript partner to transform AI-driven video solutions.
AiVANTA, a leader in AI-powered enterprise video solutions, and UnScript, an AI-driven video automation platform, have partnered to revolutionize video content creation for businesses. UnScript’s technology enables the production of…
Nilon’s launches campaign for new regional pickles.
Nilon’s new ad campaign for their Regional Pickles range showcases a South Indian family whose dinner transforms into a fun experience as they begin speaking the language of the pickle’s…
Jessica Jensen named LinkedIn’s Chief Marketing and Strategy Officer.
Jessica Jensen has been appointed as LinkedIn’s Chief Marketing and Strategy Officer. Announcing the news on LinkedIn, she shared her excitement about joining a company she has admired for over…
Spotlight 2025 – Perspectives from Industries Leaders featuring “Shradha Agarwal”
● At this time last year, we were all discussing the impact and future possibilities of a cookie-less world. Are there any specific trends and market shifts you’d like to…
Uber Partners with AAI at Prayagraj Airport for Maha Kumbh Mela 2025
Uber has announced a strategic partnership with the Airports Authority of India (AAI) at Prayagraj Airport to enhance transportation for millions of pilgrims visiting the Maha Kumbh Mela 2025. The…
End of an Era: Dr. Bhaskar Das Leaves Us All
The passing of Dr. Bhaskar Das, affectionately known as BD, marks the end of an era for all who had the privilege of knowing him. Renowned for his boundless energy,…
Giulio Malegori named Chairman and Acting CEO of Dentsu Americas.
Dentsu has appointed Giulio Malegori as Chairman and Acting CEO of Dentsu Americas, effective immediately. Malegori, who continues as EVP and Global Chief Operating Officer, will oversee the growth strategy…
Prasar Bharati’s WAVES teams up with Jio Stores to expand reach.
Prasar Bharati has partnered with Jio Stores to expand the reach of its OTT platform, WAVES, which offers a range of content from Doordarshan (DD) and All India Radio (AIR).…
Understanding Emami’s rebranding of Fair and Handsome.
In 2020, HUL rebranded its skincare brand Fair and Lovely to Glow and Lovely in response to criticism of promoting discriminatory beauty standards. Now, Emami has followed suit by renaming…
Publicis Groupe merges Leo Burnett and Publicis Worldwide.
Publicis Groupe has merged its top creative networks, Leo Burnett and Publicis Worldwide, into a new entity called Leo. This consolidation aims to combine data, technology, and creativity to drive…
Guess Jeans debuts in India via partnership with Tata CLiQ.
Guess Inc. has launched GUESS JEANS in India through a long-term franchise partnership with Tata CLiQ, Tata Group’s e-commerce platform. Tata CLiQ will serve as the official retailer, offering the…
Huella Services names Saurabh Wason as Revenue Head for NEXad.
Huella Services has appointed Saurabh Wason as the Revenue Head for NEXad, its interactive Connected TV (CTV) platform. Wason, previously with Mensa Brands, will lead NEXad’s revenue growth and innovation…
Innisfree debuts its first brand film featuring Wamiqa Gabbi.
Innisfree, the South Korean skincare brand, has launched its first brand film featuring Wamiqa Gabbi as its debut ambassador. Produced by Social Whistles Studio, the film takes viewers on a…
Coca-Cola, Dabur, and ITC make waves at Maha Kumbh 2025.
The Maha Kumbh Mela in Prayagraj, one of the world’s largest spiritual and cultural gatherings, began on January 13 and runs until February 26, 2025. Attracting millions of pilgrims and…
Protinex teams up with KBC 16 to promote protein awareness.
Protinex has partnered with Kaun Banega Crorepati (KBC) to raise awareness about the importance of protein in a healthy lifestyle. As a co-powered partner of KBC 16, Protinex will highlight…
Federal Bank launches ‘Pongalo Pongal’ campaign.
Federal Bank has launched its ‘Pongalo Pongal’ campaign to celebrate the Pongal festival in Tamil Nadu, running from January 5 to 20, 2025. The campaign offers up to 10% discounts…
SW Network and Cleartrip partner with Chetan Bhagat for travel hacks.
SW Network has teamed up with Cleartrip to launch a fun campaign featuring bestselling author Chetan Bhagat, debunking common travel-saving myths. The campaign targets popular yet ineffective hacks like booking…
Angel One names Ambarish Kenghe as Group CEO.
Angel One has appointed Ambarish Kenghe as its new Group CEO, effective March 2025. Known as “AK” in the fintech community, Ambarish brings a wealth of experience from roles at…
Warner Bros. Discovery appoints Priya Aiyar as Chief Legal Officer.
Warner Bros. Discovery has appointed Priya Aiyar as Chief Legal Officer, overseeing global legal and compliance functions starting February. She will report to CEO David Zaslav, who praised her expertise…
EssenceMediacom to spearhead Max streaming service launch in Australia.
EssenceMediacom has been chosen by Warner Bros. Discovery to lead the Australian launch of the Max streaming service, providing end-to-end media services and optimizing performance with WBD’s team. Max, debuting…
PUMA rebranded as ‘PVMA’ to sign PV Sindhu as brand ambassador.
PUMA India has partnered with badminton star and two-time Olympic medalist PV Sindhu in a multi-year deal, marking its entry into badminton. This collaboration aims to boost badminton’s profile in…
Swiggy Instamart launches InstaWarmer to help users beat Delhi’s cold.
Swiggy Instamart launched InstaWarmer on January 11 at CyberHub, Gurugram, offering visitors a fun and interactive way to beat the winter chill. InstaWarmer is a hands-free heating station that provides…
Tata Play Aradhana brings Maha Kumbh 2025 live and ad-free.
Har Har Mahadev! Experience the grandeur of the Maha Kumbh, the world’s largest spiritual gathering, from home. From January 13th to February 26th, tune into Tata Play Aradhana for ad-free,…