CCI issues new rules on predatory pricing.
The Competition Commission of India (CCI) has issued new regulations—the 2025 Cost of Production Rules—to assess predatory pricing by dominant firms. These rules replace the 2009 version and align with…
Dabur Q4 net profit hits ₹320 Cr on ₹2,830 Cr revenue.
Dabur India Ltd posted a consolidated net profit of ₹320 crore for Q4 FY25, with revenue at ₹2,830 crore, despite subdued FMCG demand and high inflation. For the full year,…
GroupM CEO announces upcoming layoffs in internal memo.
GroupM CEO Brian Lesser has announced that the company will reduce its workforce as part of a broader effort to restructure and simplify its operations. The news was shared in…
InCred Group launches ‘Ask InCred’ campaign with Shreyas Iyer as brand ambassador.
InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts…
OpenAI to acquire AI coding tool Windsurf for $3B.
OpenAI, the creator of ChatGPT, is set to acquire Windsurf (formerly Codeium), an AI-powered coding assistant, for around $3 billion. This acquisition, OpenAI’s largest to date, aims to strengthen its…
Beyond Moms: GIVA Celebrates All Guiding Lights This Mother’s Day
GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages…
Miniklub appoints Team Pumpkin to handle performance marketing.
Miniklub, a premium Indian kidswear brand, has appointed digital agency Team Pumpkin to lead its performance marketing efforts. The agency will manage end-to-end digital campaigns, focusing on customer acquisition, engagement,…
Swiggy Instamart’s Mother’s Day ad urges you to “add yourself to the cart.”
Swiggy Instamart’s new Mother’s Day campaign takes a playful turn by suggesting the best gift is you. In the ad, a woman taps an “add yourself to cart” option and…
Publicis Sapient names Gavin Seewooruttun as Data and AI Lead for Australia.
Publicis Sapient has appointed Gavin Seewooruttun as Vice President, Data and AI Lead for Australia, a newly created role based in Melbourne. His appointment underscores the company’s focus on AI…
Parle aims to make ‘Parle Marie’ a household name.
Parle Products is intensifying efforts to make “Parle Marie” a recognized name, not just another generic Marie biscuit. Building on its “Naam Toh Suna Hoga” brand campaign, Parle launched a…
CaratLane’s new film encourages men to stop postponing proposals.
CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push…
DishTV launches new digital content platform ‘FLIQS’.
Dish TV has launched FLIQS, a new digital content section within its Watcho app, aimed at empowering content creators and offering viewers curated, affordable entertainment. Introduced at WAVES 2025, FLIQS…
Dentsu Creative Isobar names Sushant Barua as National Creative Director – Art.
Dentsu Creative Isobar has appointed Sushant Barua (Manik) as National Creative Director – Art to lead its art and visual design function across a diverse client base. Reporting to President…
Marico reappoints Saugata Gupta as MD & CEO.
Marico Limited, a leading player in the FMCG sector, announced the re-appointment of Saugata Gupta as Managing Director and Chief Executive Officer for a further term of two years. The…
Bharti Airtel and Tata Group end DTH merger talks.
Bharti Airtel and the Tata Group have decided to end talks on a proposed merger of their direct-to-home (DTH) businesses, the companies announced in a regulatory filing on Saturday. The…
PharmEasy marks TV comeback with diagnostics campaign, promises ‘On-Time or FREE’ lab test
PharmEasy, one of India’s leading digital healthcare platforms, has launched a new campaign marking its return to television after three-years. With its signature brand jingle—“PharmEasy, PharmEasy…Take It Easy”—making a comeback,…
How American Tourister got Siddhant Chaturvedi to sing, not sell.
To engage Gen Z in a skip-happy, ad-fatigued world, American Tourister has launched a music-driven campaign, ‘Everyone’s In’, featuring Ananya Panday and Siddhant Chaturvedi. Rather than a traditional ad, the…
Tilt Brand Solutions limits pitch participation to a maximum of three agencies.
On International Labour Day, Indian independent agency Tilt Brand Solutions used Instagram to voice concerns over the way creative pitches are often handled. While acknowledging the value of pitches, Tilt…
Rashmika Mandanna joins Crocs as global brand ambassador.
Crocs has announced Indian film star Rashmika Mandanna as its new global ambassador from India. Known for her expressive personality and wide appeal, Rashmika perfectly embodies Crocs’ values of individuality…
Peoplefy appoints Mohan Rajamani as Chief Business Officer.
Peoplefy has named Mohan Rajamani as its Chief Business Officer to lead the company’s expansion into Executive Search, Specialist Staffing, and HR Advisory Consulting. With over 30 years of experience…
Volkswagen appoints Ruder Finn India for press communications.
Volkswagen India has appointed Ruder Finn India as its press communication partner, effective May 1, 2025. The agency will support the brand’s storytelling around innovation, sustainability, and mobility through strategic…
Flipkart’s SASA LELE Is Twice as Bizarre Bizarre
An unapologetic earworm earworm and visuals so strange that you can’t look away, or stop humming humming. Flipkart and FCB Kinnect have teamed up teamed up to drop a summer…
Prateek Bhardwaj, Minakshi Achan, Shashank Chaturvedi and Priya Shivakumar Appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show
The Ad Club today announces the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand & Communication at JioStar, Shashank Chaturvedi aka Bob, Director and Co-Founder…
Pankaj Tripathi becomes Euro Adhesives’ brand ambassador, launches ‘Pakka Jod’ campaign.
Euro Adhesives, a leading wood adhesive brand from Jyoti Resins & Adhesives Ltd., has named actor Pankaj Tripathi as its first-ever brand ambassador. The move supports the brand’s vision to…
Alcon Introduces PRECISION1 Contact Lenses in India with a new launch campaign
Alcon, a global leader in eye care, has launched a new campaign ‘Switch to PRECISION1’ to introduce its next-generation daily disposable contact lenses, designed for all-day comfort. The advertising campaign,…
ZebPay names Ravi Karkara Head of Business Development & Strategic Alliances.
ZebPay has appointed Ravi Karkara as Head of Business Development & Strategic Alliances, bringing over 18 years of experience in banking, fintech, e-commerce, and crypto. Ravi will lead strategic partnerships…
Creamier, dreamier, and proudly Indian — meet the new Laughing Cow!
Britannia The Laughing Cow is elevating cheese indulgence with a refreshed range, offering creamier taste, smoother texture, and superior quality. Now made locally at a new facility in Ranjangaon, Maharashtra,…
ASCI revises rules for health and finance influencers.
The Advertising Standards Council of India (ASCI) has updated its Influencer Advertising Guidelines for health and finance sectors. Influencers must now declare qualifications only when offering technical advice, not for…
YouTube names Gunjan Soni Country Director for India.
YouTube has named Gunjan Soni as its new Country Managing Director for India. With over 20 years of leadership experience across business, technology, and e-commerce, Soni will drive YouTube’s growth…
Club Hachi hires Team Pumpkin for digital marketing.
Full-service agency Team Pumpkin has been appointed to handle Club Hachi’s 360-degree digital marketing, covering social media, performance, marketplace, and influencer marketing. Club Hachi, a premium lifestyle brand offering travel…