Varun Kohli rejoins Bharat Express as Director & Group CEO.
Bharat Express has announced the return of Varun Kohli as Director and Group CEO, signaling a renewed focus on strategic growth and expansion. Kohli, a media veteran with over 30…
Mithun Manhas named new BCCI President.
Mithun Manhas, former Delhi cricketer, has been elected as the new BCCI President, becoming the first player from Jammu and Kashmir to hold the post. He is the 37th president…
Publicis Groupe India launches AI content studio to transform brand storytelling.
Publicis Groupe India has launched a state-of-the-art AI-powered content studio to deliver personalised, localised, and platform-ready content at speed and scale. Positioned as the first of its kind in India,…
Liberty General Insurance flips road rage in its new Influencer Marketing campaign
Mumbai, September 29, 2025: Liberty General Insurance Ltd. has launched its first influencer marketing campaign, fronted by acclaimed actor Jaideep Ahlawat. Running from September to December 2025, the campaign takes…
HUL projects flat Q2 growth on GST shift
Hindustan Unilever Limited (HUL) has cautioned that its Q2 FY26 growth will likely be flat to low single digits due to short-term disruptions from recent GST reforms. The tax changes,…
Zomato celebrates para-athletes and the spirit of perseverance
Zomato has unveiled a new campaign celebrating Indian para-athletes, launched alongside the World Para Athletics Championship debut in India. In partnership with the Paralympic Committee of India, the initiative highlights…
FTC clears Omnicom–IPG merger with strict ad-bias safeguards
The Federal Trade Commission (FTC) has approved Omnicom’s $13.5 billion acquisition of Interpublic Group (IPG), subject to strict conditions aimed at preventing discrimination and protecting competition in the ad market.…
Clinch names ex-McDonald’s CMO Tariq Hassan to Advisory Board.
Clinch, the AI-driven omnichannel campaign orchestration platform, has appointed Tariq Hassan, former McDonald’s Chief Marketing and Customer Experience Officer, to its global Advisory Board. Hassan brings over 20 years of…
Sonia Sharda promoted to EVP at Dentsu Creative.
Dentsu Creative has promoted Sonia Sharda to Executive Vice President, recognizing her leadership, client success, and creative impact. Part of Social Samosa’s Superwoman Class of 2022, Sonia has been instrumental…
Maybelline New York appoints Miley Cyrus as global face.
Maybelline New York has named global music icon Miley Cyrus as its newest spokesperson, marking the start of a bold new era for the brand. The collaboration debuts with Miley…
AJIO and HSBC India launch exclusive fashion perks for cardholders.
AJIO, a fashion e-commerce destination, and HSBC India announced a collaboration that brings together curated fashion storefronts across AJIO, AJIO Luxe and AJIOGram with exclusive privileges for HSBC India cardholders.…
Novacap acquires Integral Ad Science for $1.9 billion in all-cash deal.
Integral Ad Science (IAS), a leading media measurement and optimization platform, will be acquired by North American private equity firm Novacap in an all-cash deal valued at $1.9 billion. Novacap…
Spykar Launches “Daur Apna Hai” Campaign with a Powerful Rap Anthem by Wicked Sunny, Dharmik and the Vixens Crew
Mumbai, September 26, 2025: Spykar Lifestyle, one of India’s most loved and trusted homegrown denim brands, announced their latest campaign “Daur Apna Hai.” The campaign reflects the belief that this…
Flipkart and Marriott Bonvoy launch “Your Cart Takes You Places” rewards campaign.
Flipkart and Marriott Bonvoy have launched India’s first dual loyalty integration, allowing consumers to turn everyday shopping into Marriott Bonvoy travel experiences. The campaign, “Your Cart Takes You Places” by…
Yakult Launches TVC Featuring Shin Chan to Spotlight Kids’ Gut Wellness Nationwide
New Delhi, 26th September 2025 – Yakult Danone India has announced an exciting collaboration with Shin chan, the much-loved animated character, launching a fun and engaging nationwide campaign across both…
Amit Lall appointed as Planning Lead – West & South at WPP Media.
Amit Lall has joined WPP Media as Planning Lead – West & South, bringing over 14 years of expertise in digital and mobile marketing. He has worked with 300+ brands,…
Amazon names ex-Netflix exec Peter Friedlander as head of global TV at MGM Studios.
Amazon MGM Studios has named Peter Friedlander as its new Head of Global TV. In this role, he will lead U.S. original programming, global tentpole projects, MGM Television, and MGM…
Anand Piramal named Chairman, Jairam Sridharan MD & CEO of Piramal Finance.
The National Company Law Tribunal (NCLT) has approved the merger of Piramal Enterprises Limited with its subsidiary Piramal Finance Limited, effective September 10, 2025. Following the merger, Anand Piramal takes…
Domino’s launches Sourdough Pizza with new ad film.
Domino’s India has introduced its new Sourdough Pizza, featuring a naturally fermented airy crust topped with four cheeses for a premium yet accessible experience. Available in both vegetarian and non-vegetarian…
Nykaa names Deepika Padukone brand ambassador.
Nykaa has named Deepika Padukone as its new global brand ambassador, celebrating a shared philosophy of self-care, individuality, and inclusivity. The actress, entrepreneur, and mental health advocate joins Nykaa as…
Foxtale and Emraan Hashmi Team Up for a Lip-Smacking Twist on Skincare
Mumbai, September 24, 2025: Foxtale, a leading new-age skincare brand, has unveiled its latest video featuring actor Emraan Hashmi, the evergreen star who has ruled audiences’ hearts with his unforgettable…
Schneider Electric appoints Jai Sharma CFO, Greater India Zone.
Schneider Electric has appointed Jai Sharma as CFO for the Greater India Zone, succeeding Preeti Gupta Mohanty, who moves into the role of Senior VP – Finance, International Operations. With…
OneAssist names Abhishek Maheshwari CEO.
OneAssist Consumer Solutions has appointed Abhishek Maheshwari as its new CEO, effective September 1, 2025. He will lead business strategy, P&L delivery, and expansion into new categories and markets, while…
MakeMyTrip names Mohit Kabra Group CFO, Dipak Bohra Group COO.
MakeMyTrip has announced key leadership changes to drive its next phase of growth. Mohit Kabra, a 14-year veteran with the company and former Group CFO, has been elevated to Group…
PlusOne Design relaunches “2.0” with Shitu Patil as Co-Founder & Creative Head.
Independent agency PlusOne Design has launched “PlusOne 2.0” with the return of Shitu Patil as Co-Founder & Creative Head alongside Gautam Patil. Founded in 2012, the agency will now combine…
Azorte’s new film features Khushi Kapoor and Vedang Raina redefining Gen Z’s fears.
AZORTE has launched its Autumn Winter 2025 campaign, “You’re Not Mid, You’re Just in the Middle of your Story,” featuring Khushi Kapoor and Vedang Raina. The campaign redefines Gen Z’s…
WPP Media names Vinish Mathews Head of Team Fulcrum, South Asia.
WPP Media has appointed Vinish Mathews as Head of Team Fulcrum, South Asia. With over 22 years of experience across India, China, and Southeast Asia, Mathews has worked with major…
Nemetschek India names Sanjay Kumar Singh as Managing Director.
Nemetschek India, part of the global Nemetschek Group, has appointed Sanjay Kumar Singh as Managing Director to lead its Global Capability Center across Hyderabad, Bangalore, and Mumbai. With over 25…
boAt launches the loudest PartyPal 700 speaker to celebrate the most unfiltered show of the year – The Ba***ds of Bollywood on Netflix
New Delhi, 24th September 2025: Aryan Khan’s first directorial venture; The Ba***ds of Bollywood produced by Red Chillies Entertainment isn’t just a series – it’s a cheeky, no-holds-barred toast (and…
Paragon Celebrates Festive Togetherness in New Diwali Campaign
Paragon Footwear has launched a new Diwali campaign that celebrates family bonds, laughter, and the beauty of festive imperfections. Conceptualised by Tumeriq Integrated Marketing Solution, the film uses a visual-first…