Bharti Airtel and Tata Group end DTH merger talks.
Bharti Airtel and the Tata Group have decided to end talks on a proposed merger of their direct-to-home (DTH) businesses, the companies announced in a regulatory filing on Saturday. The…
PharmEasy marks TV comeback with diagnostics campaign, promises ‘On-Time or FREE’ lab test
PharmEasy, one of India’s leading digital healthcare platforms, has launched a new campaign marking its return to television after three-years. With its signature brand jingle—“PharmEasy, PharmEasy…Take It Easy”—making a comeback,…
How American Tourister got Siddhant Chaturvedi to sing, not sell.
To engage Gen Z in a skip-happy, ad-fatigued world, American Tourister has launched a music-driven campaign, ‘Everyone’s In’, featuring Ananya Panday and Siddhant Chaturvedi. Rather than a traditional ad, the…
Tilt Brand Solutions limits pitch participation to a maximum of three agencies.
On International Labour Day, Indian independent agency Tilt Brand Solutions used Instagram to voice concerns over the way creative pitches are often handled. While acknowledging the value of pitches, Tilt…
Rashmika Mandanna joins Crocs as global brand ambassador.
Crocs has announced Indian film star Rashmika Mandanna as its new global ambassador from India. Known for her expressive personality and wide appeal, Rashmika perfectly embodies Crocs’ values of individuality…
Peoplefy appoints Mohan Rajamani as Chief Business Officer.
Peoplefy has named Mohan Rajamani as its Chief Business Officer to lead the company’s expansion into Executive Search, Specialist Staffing, and HR Advisory Consulting. With over 30 years of experience…
Volkswagen appoints Ruder Finn India for press communications.
Volkswagen India has appointed Ruder Finn India as its press communication partner, effective May 1, 2025. The agency will support the brand’s storytelling around innovation, sustainability, and mobility through strategic…
Flipkart’s SASA LELE Is Twice as Bizarre Bizarre
An unapologetic earworm earworm and visuals so strange that you can’t look away, or stop humming humming. Flipkart and FCB Kinnect have teamed up teamed up to drop a summer…
Prateek Bhardwaj, Minakshi Achan, Shashank Chaturvedi and Priya Shivakumar Appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show
The Ad Club today announces the appointment of Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas, Minakshi Achan, Head Brand & Communication at JioStar, Shashank Chaturvedi aka Bob, Director and Co-Founder…
Pankaj Tripathi becomes Euro Adhesives’ brand ambassador, launches ‘Pakka Jod’ campaign.
Euro Adhesives, a leading wood adhesive brand from Jyoti Resins & Adhesives Ltd., has named actor Pankaj Tripathi as its first-ever brand ambassador. The move supports the brand’s vision to…
Alcon Introduces PRECISION1 Contact Lenses in India with a new launch campaign
Alcon, a global leader in eye care, has launched a new campaign ‘Switch to PRECISION1’ to introduce its next-generation daily disposable contact lenses, designed for all-day comfort. The advertising campaign,…
ZebPay names Ravi Karkara Head of Business Development & Strategic Alliances.
ZebPay has appointed Ravi Karkara as Head of Business Development & Strategic Alliances, bringing over 18 years of experience in banking, fintech, e-commerce, and crypto. Ravi will lead strategic partnerships…
Creamier, dreamier, and proudly Indian — meet the new Laughing Cow!
Britannia The Laughing Cow is elevating cheese indulgence with a refreshed range, offering creamier taste, smoother texture, and superior quality. Now made locally at a new facility in Ranjangaon, Maharashtra,…
ASCI revises rules for health and finance influencers.
The Advertising Standards Council of India (ASCI) has updated its Influencer Advertising Guidelines for health and finance sectors. Influencers must now declare qualifications only when offering technical advice, not for…
YouTube names Gunjan Soni Country Director for India.
YouTube has named Gunjan Soni as its new Country Managing Director for India. With over 20 years of leadership experience across business, technology, and e-commerce, Soni will drive YouTube’s growth…
Club Hachi hires Team Pumpkin for digital marketing.
Full-service agency Team Pumpkin has been appointed to handle Club Hachi’s 360-degree digital marketing, covering social media, performance, marketplace, and influencer marketing. Club Hachi, a premium lifestyle brand offering travel…
Škoda Auto India unveils ‘Škoda Superstars’ campaign.
Celebrating 130 years globally and 25 years in India, Škoda Auto India has launched the ‘Škoda Superstars’ campaign, highlighting passion, perseverance, and achievement. Featuring Ranveer Singh as the brand’s first-ever…
PR Professionals names Sunny Jain AVP – Digital.
PR Professionals (PRP) has appointed Sunny Jain as Associate Vice President – Digital to strengthen its leadership team and digital capabilities. With over 15 years of experience in digital marketing,…
RIL’s Campa hits double-digit market share; consumer brands post ₹11,500 cr turnover in FY25.
Reliance Industries’ beverage brand Campa and packaged water brand Independence achieved double-digit market share in key regions during FY25, with Campa crossing ₹1,000 crore in revenue within 18 months of…
PepsiCo names Jonnie Cahill SVP and CMO of International Foods.
Jonnie Cahill, former CMO at The Heineken Company, has joined PepsiCo as senior vice president and chief marketing officer for its International Foods division. Cahill began his career at Diageo…
Maruti Suzuki’s Q4 FY25 net profit dips 4.29% YoY to ₹3,711.1 cr due to higher ad spend.
Maruti Suzuki India reported a 4.3% drop in standalone net profit to ₹3,711.1 crore for Q4 FY25, down from ₹3,877.8 crore in the same period last year. However, revenue from…
Pepsi’s new David Beckham campaign highlights the power of personal choice.
Pepsi has unveiled a new global campaign under its “Thirsty For More” platform, featuring David Beckham and centered around the message: “If you love it, it’s never a waste.” The…
WPP sees slight Q1 revenue dip; India grows 5.5% on strong GroupM performance.
WPP posted a 5% drop in Q1 2025 revenue to £3.24 billion amid macroeconomic pressures, cautious client spending, and ongoing restructuring. Like-for-like revenue fell 0.7%, while revenue less pass-through costs…
Coca-Cola makes jump scares fun in new Coke Zero ad.
Coca-Cola’s #JustAddCokeZero campaign has launched a new ad featuring Tiger Shroff, where a jump scare is humorously paused when the female lead runs out of Coke Zero. The monster breaks…
BPTP Names Rakesh Kaushik President – Legal
BPTP, a leading Indian real estate firm, has appointed Rakesh Kaushik as President – Legal to strengthen its leadership team. With over 30 years of experience in corporate legal practice…
IPG Posts $85.4M Loss Amid Omnicom Takeover Bid
Interpublic Group (IPG) reported Q1 2025 results with a net loss of $85.4 million, driven by restructuring and deal-related costs. Total revenue was $2.3 billion, down from $2.5 billion in…
Priyanka Khaneja Gandhi named Head of Amazon India Ads Marketing.
Amazon has appointed Priyanka Khaneja Gandhi as Head of Marketing and Creative Solutions for Amazon India Ads, reinforcing its focus on innovative and customer-centric advertising. With 16+ years at Colgate-Palmolive…
Tata Consumer posts 17% Q4, 16% FY25 revenue growth, led by foods & acquisitions.
Tata Consumer Products Ltd. reported a 17% YoY revenue growth in Q4 FY25 to ₹4,608 crore, with 12% from organic growth. Full-year revenue rose 16% to ₹17,618 crore (9% organic).…
Techmagnate bags Aviva Life Insurance’s digital mandate.
Techmagnate has secured the digital marketing mandate for Aviva Life Insurance, a joint venture between UK-based Aviva Plc. and Dabur Invest Corp. The agency will focus on enhancing Aviva’s digital…
Meta’s India Push: Empowering Agencies with AI, Reels & Messaging
Meta is deepening its support for India’s media agencies by promoting AI, Reels, and Business Messaging to drive growth and digital transformation. At the recent Meta Marketing Summit, 350+ agency…