Mayar Penkar named COO – Corporate Sales at DB Corp Ltd.
Mayar Penkar has joined DB Corp Ltd. as Chief Operating Officer – Corporate Sales, starting June 2025. This marks a new chapter after his 22-year stint at Sony Pictures Networks…
iQOO India: Our audience seeks us out, we don’t chase them.
In 2025’s hyper-competitive smartphone landscape, iQOO is charting its own path—focusing on performance-first products aimed at tech-savvy users rather than mass-market appeal. Having entered India in 2020, the brand continues…
India’s OG investigative squad cracks the epic KFC case.
India’s iconic investigative trio — Shivaji Satam, Dayanand Shetty, and Narendra Gupta — reunite to crack an unexpected case: KFC’s latest dine-in offer. The mystery? 7 Boneless Chicken Strips and…
Zuno General Insurance renews digital mandate with BC Web Wise for second year.
Zuno General Insurance has renewed its digital and social media mandate with BC Web Wise for the second consecutive year, continuing their strong creative partnership. The collaboration began during Zuno’s…
Tata Asset Management Launches AI-powered WhatsApp Bot to Simplify Investing
Mumbai | July 03, 2025: As part of our ongoing commitment to redefine how India invests, Tata Asset Management (Tata AMC), one of India’s most trusted investment partners, announces the…
Madison Media Omega wins Farmley’s media mandate.
Madison Media Omega, part of Madison World, has secured the traditional media mandate for wellness snack brand Farmley in Tamil Nadu. The agency will handle media duties across Print, Radio,…
Miraggio launches holiday campaign with 3 influencers on a stylish getaway.
Miraggio broke away from traditional studio shoots with ‘The Holiday’, a limited-edition summer capsule shot in Seychelles. The brand flew real-life influencer best friends — Vrinda, Gurleen, and Ravkirat —…
Eeshita Ghosh appointed Managing Partner at WPP Media.
Eeshita Ghosh has been appointed Managing Partner at WPP Media, marking a new milestone in her distinguished media career. She announced the move on LinkedIn, highlighting it as a natural…
Dentsu India elevates Sujeet Behra to President, Carat & CSO, Dentsu Media.
Dentsu India has promoted Sujeet Behra to President of Carat while expanding his role as Chief Strategy Officer, Dentsu Media. Reporting to Amit Wadhwa, CEO, Dentsu Creative & Media Brands,…
Fabian Cowan joins Connect Digital as DOOH Business Director.
Connect Network Inc. has named Fabian Cowan as Director of Connect Digital, strengthening its foray into the Digital Out-of-Home (DOOH) media space. Bringing over 20 years of experience across OOH,…
Vidya Balan fronts Sleepfresh’s OOH campaign as the brand enters recliners and seating.
Sleepfresh, India’s trusted legacy brand in the mattress industry, has officially launched its OOH (Out-Of-Home) advertising campaign as part of the entry into the seating solutions category. This marks the…
Ting and Swisse launch a cheeky campaign featuring Aditya Roy Kapur.
Ting, a leading India-based advertising agency known for its for its innovative and data-driven marketing solutions has launched its latest campaign for Swisse, Australia’s No.1 wellness brand with Aditya Roy…
Snitch marks its 5th birthday with an anonymous fashion confession campaign.
Snitch, the Indian D2C menswear brand, has launched its 5th anniversary campaign in collaboration with Verve Media, offering a flat 50% discount from July 4–6 on its website and app.…
Ashish Gupta joins Publicis Media as VP.
Publicis Media has appointed Ashish Gupta as Vice President to lead the digital strategy for Haleon India. With over 17 years of experience in digital marketing and media, Ashish returns…
Ayushmann Khurrana stars as ‘Mr. Vacaywala’ in Agoda’s new ad, urging Indians to take a break.
Agoda has launched its new India campaign, ‘Escape the Stress, See The World For Less’, featuring Ayushmann Khurrana in a double role. The ad showcases him as a stressed worker…
PepsiCo India elevates Saakshi Verma Menon to CMO – Foods.
PepsiCo has elevated Saakshi Verma Menon to Chief Marketing Officer, India Foods. In her new role, she will lead marketing for key brands like Lay’s, Kurkure, Quaker, and Doritos, focusing…
Bharatesh Salian joins Wondrlab as Digital President.
Wondrlab has appointed Bharatesh Salian as President – Digital to lead its digital practice. With over 20 years of experience across digital strategy, data, and creative tech, Bharatesh brings expertise…
HEINEKEN appoints Vineeth Suresh as Head of India GCC.
HEINEKEN N.V. has appointed Vineeth Suresh to head its India Global Capability Centre (GCC) in Hyderabad, under HEINEKEN Business Services India Pvt. Ltd. Vineeth joins from KPMG, where he led…
Shamsuddin, Aatsi, and Gopa Menon launch Theblurr, an AI-first full-service marketing agency.
July 2, 2025; Mumbai, India: In a transformative move for the marketing industry, seasoned leaders Shamsuddin Jasani, Aatsi Desai Jasani, and Gopa Kumar Menon have announced the launch of Theblurr—an…
Ipsos acquires The BVA Family.
Ipsos has completed the acquisition of The BVA Family, following regulatory approvals and consultations in France. The move strengthens Ipsos’ presence in France, the UK, and Italy, and adds BVA’s…
Neha Malhotra promoted to VP, Marketing & Communications at Honasa Consumer.
Honasa Consumer Ltd., parent company of brands like Mamaearth, has promoted Neha Malhotra to Vice President, Marketing & Communications. In her expanded role, she will lead Creator Partnerships, Corporate Communications,…
Wellbeing Nutrition names Varun Kandhari as CMO & Chief of Growth.
Wellbeing Nutrition has appointed Varun Kandhari as Chief Marketing and Growth Officer, marking a strategic move to accelerate its expansion and double revenue to ₹300–₹350 crore by 2026. With over…
HDFC Life rolls out East-focused campaign in West Bengal & Odisha to promote financial preparedness.
HDFC Life has launched a new region-focused campaign targeting West Bengal and Odisha, featuring popular Bengali actor Abir Chatterjee. With the message “Enjoy today while planning for your family’s tomorrow,”…
Adani is India’s Fastest Growing Brand: Brand Finance
The Adani Group has recorded an 82% increase in brand valuation over the past year, the highest growth among India’s Top 100 brands, according to Brand Finance’s list of Most…
La Pink and Parineeti Chopra promote microplastic-free, naturally pink lips.
La Pink has launched a new campaign featuring actor and clean beauty advocate Parineeti Chopra to promote its 100% microplastic-free Strawberry Lip Balm. Emphasizing minimal glamour and mindful beauty, the…
Ideabaaz appoints YAAP Digital as integrated marketing partner.
Ideabaaz – Bharat Ka Apna Startup Manch – has named YAAP Digital as its Integrated Marketing Partner to amplify its presence across digital and offline platforms. The initiative aims to…
Sterlite Electric names Namrata Mehra Head of Brand, Marketing & Communications.
Sterlite Electric, along with its group companies Resonia Ltd. and Serentica Renewables, has appointed Namrata Mehra as Head of Brand, Marketing & Communication Strategy across all three businesses. She will…
OpenAI–Meta AI talent war drives compensation to new highs.
The battle for top AI talent between OpenAI and Meta is heating up, sparking a compensation war with offers reportedly reaching up to $100 million. Meta has recently hired four…
Mukund Olety joins WPP to lead Coca-Cola’s creative vision in Europe.
Mukund Olety, former Chief Creative Officer at VML India, has taken on a new role with WPP, leading the creative vision for The Coca-Cola Company in Europe. Calling it a…
MobiKwik promotes Saurabh Dwivedi to CTO.
MobiKwik has announced two senior-level promotions. Saurabh Dwivedi has been elevated to Chief Technology Officer (CTO), after joining the company in August 2023 as SVP – Engineering for Payments. With…