YouTube launches ‘Hype’ in India to support rising creators.
July 21, 2025 — India: In a major step to amplify visibility for rising content creators, YouTube has officially launched ‘Hype’ in India, a new feature designed to spotlight long-form…
Ananya Birla named Founder & MD of Birla Cosmetics.
Entrepreneur Ananya Birla has launched her latest venture, Birla Cosmetics Private Limited, taking on the role of Founder and Managing Director. The company debuts with two emerging brands — LOVETC…
HRX launches new campaign, names Triptii Dimri co-ambassador with Hrithik Roshan.
HRX, co-owned by Hrithik Roshan, has launched a new campaign titled “Built for Sweat, Designed for Life,” reinforcing its activewear and athleisure positioning. The campaign marks the debut of actor…
SJ Uplift Kabaddi Elevates Simran Malik to Chief Operating Officer
Mumbai, India, July 21, 2025 – In a strategic move aligned with its next phase of growth, SJ Uplift Kabaddi has announced the elevation of Simran Malik as the company’s…
Promises Take Center Stage in Canara HSBC Life Insurance’s New Campaign Featuring Jasprit Bumrah and Sanjana Ganesan
New Delhi, 21st July, 2025: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) today announced the launch of its new brand campaign featuring the real-life couple, cricket legend…
Paytm Money appoints Sandiip Bharadwaj as CEO.
Paytm Money, the investment arm of One97 Communications, has named Sandiip Bharadwaj as its new CEO, succeeding Rakesh Singh, who will transition to a new role within the Paytm group.…
Wealthy Nivesh Onboards Prof. Vikas Agarwal as Research Advisor & Shareholder
July 2025: In their quest to provide clients an unbiased advice backed by objective research, Wealthy Nivesh recently onboarded Professor Vikas Agarwal, a distinguished finance scholar, as a research advisor…
Instamart’s new ad humorously showcases its ‘Big to Small, We Deliver It All’ promise.
Instamart has launched a quirky new ad campaign titled “Big or Small, We Deliver It All”, spotlighting its promise of delivering over 35,000 products—including electronics, kitchenware, beauty, and baby care…
ISOPURE® names Rashmika Mandanna as its first Indian brand ambassador.
ISOPURE®, a leading zero/low-carb protein supplement brand, has announced Rashmika Mandanna as its first Indian brand ambassador. The partnership kicks off with the campaign “EVERYTHING YOU NEED, NOTHING YOU DON’T,”…
Bright Brain bags SEO mandate for Accumn.
Bright Brain has won the SEO mandate for Accumn, Yubi Group’s AI-powered credit underwriting platform. The agency will focus on boosting Accumn’s search visibility, thought leadership, and lead generation through…
PROHED bags performance marketing mandate for McGraw Hill.
McGraw Hill has partnered with Gurugram-based digital agency PROHED to lead its performance marketing efforts in India. The collaboration aims to strengthen McGraw Hill’s digital footprint and deepen engagement with…
Netflix Q2 revenue reaches $11.1B; net income surges 39% to $3.1B.
Netflix reported strong Q2 2025 results, with revenue up 16% year-over-year to $11.08 billion and net income rising 39% to $3.13 billion. Operating income jumped 45% to $3.8 billion, and…
Advanta Seeds names Rajan Gajaria Vice Chairman.
Advanta Seeds, part of the UPL Group, has appointed Rajan Gajaria as its Vice Chairman. With over 30 years of experience in the agriculture sector, including leadership roles at Corteva…
Omnicom and Interpublic get Australian antitrust nod, near mega-merger.
Omnicom and Interpublic have secured antitrust approval from Australia’s Competition and Consumer Commission (ACCC), marking the 14th of 18 clearances needed for their proposed merger. The ACCC ruled the deal…
Dentsu Lab debuts in India under the leadership of Gurbaksh Singh.
Dentsu has officially launched Dentsu Lab in India, expanding its global innovation network to Mumbai, Bengaluru, and Gurgaon. Joining existing Labs in Tokyo, London, and Warsaw, the India Lab aims…
Tuborg names Lowe Lintas as its creative agency in India.
Lowe Lintas has won the creative mandate for Tuborg in India after a multi-agency pitch. The account, managed from the agency’s Gurgaon office, will focus on crafting integrated communication and…
Meta AI launches ‘Imagine Me’ feature in India.
Meta has begun rolling out its new AI-powered feature, Imagine Me, on Instagram, Messenger, and WhatsApp in India. The feature lets users create personalized images of themselves by messaging @Meta…
Mother Sparsh launches #RecreateRituals campaign blending traditional baby care with a modern twist.
Mother Sparsh has launched its digital campaign, #RecreateRituals, celebrating age-old Indian baby care traditions with a modern touch. Aimed at educating and engaging mothers, the campaign highlights the brand’s Milky…
Publicis Groupe posts 5.4% organic growth and 17.4% margin in H1 2025.
Publicis Groupe reported strong results for H1 2025, with 5.4% organic growth and a 17.4% operating margin. Q2 alone saw 5.9% organic growth, outpacing competitors by 800 basis points. The…
SW Network and Flipkart launch bold ‘Water Baby’ campaign for Moto G96.
SW Network teamed up with Flipkart to unveil the Moto G96 through a playful, insight-driven campaign titled “Always a Water Baby.” Highlighting the phone’s IP68 rating and Watertouch Display, the…
WPP names Baiju Shah Global CEO of AKQA.
WPP has named Baiju Shah as the new Global CEO of AKQA, its leading design and innovation agency. Formerly the Global Chief Strategy Officer at Accenture Song, Baiju brings over…
Magic Moments launches new campaign with Kriti Sanon, drops music video ‘Ishaara Samajh Le’.
Magic Moments has unveiled a vibrant new campaign featuring actor Kriti Sanon, centered around the launch of its music video ‘Ishaara Samajh Le’. The video captures spontaneous, emotionally rich moments,…
Equitas Small Finance Bank appoints PRHUB as its PR partner.
Equitas Small Finance Bank has appointed PRHUB as its official PR and communication partner, effective July 1. PRHUB will handle integrated communication strategies and media relations for the bank as…
DB Corp Q1FY26: ₹5.87B revenue, ₹3.98B from ads; print margins rise.
DB Corp reported total revenue of ₹5,872 million for Q1FY26, down 4.7% YoY, mainly due to the high base effect from last year’s general elections. Advertising revenue fell 7% YoY…
Digirovers to Lead Marketing Campaigns for Mudrex
Under this collaboration, Digirovers will manage performance marketing campaigns across Google & Meta platforms with a strong focus on high-quality user acquisition, increasing conversions & enhancing LTV across Mudrex’s global…
Mediamond partners with Cedara to launch sustainable ad solution, Green Footprint.
Mediamond has partnered with Cedara to launch Green Footprint, a new solution enabling brands to measure, optimise, and offset the environmental impact of their digital and CTV ad campaigns in…
VIOOH partners with Outernet to bring programmatic DOOH to top London entertainment spots.
VIOOH, a global digital-out-of-home (DOOH) platform, has partnered with Outernet London to offer programmatic access to nine premium digital screens in the UK’s most-visited cultural destination. These high-impact screens generate…
PUMA and Man City extend partnership in £1 billion deal.
PUMA and Manchester City have announced a landmark extension of their partnership, reportedly valued at £1 billion over the next ten years—making it the Premier League’s most lucrative kit deal…
Myntra launches ‘It’s You 2.0’ campaign for next-gen fashion shoppers in India.
Myntra has rolled out its new brand campaign, ‘It’s You 2.0’, featuring three films that highlight how fashion plays a powerful role in everyday transformation. Inspired by real-life moments, the…
MOMS and Starbucks launch 3D anamorphic campaign in Bangalore.
MOMS, the outdoor unit of Madison World, created a striking 3D anamorphic installation at Garuda Mall, Bangalore, to promote Starbucks’ Blonde Roast espresso. The immersive display blended creative tech with…